On the eve of Earth Hour 2026, we marked the moment with a clear call to action, one that reflects who we are and what we stand for. In partnership with WWF-Kenya, NCBA convened at Ngong Forest to plant indigenous trees, contributing to the restoration of a vital ecosystem that supports both communities and biodiversity.
This initiative was a demonstration of our belief that meaningful impact happens when intention is translated into action, and when institutions step forward to play an active role in shaping a more sustainable future. During the activity, NCBA donated more than 3,000 indigenous tree seedlings to support the reforestation of a designated 25-acre area within the forest.
Through our #NCBAChangeTheStory initiative, we are deliberately positioning ourselves beyond the traditional role of a financial institution. We are bringing together people, partners, and platforms in pursuit of a shared vision for a better tomorrow. Earth Hour 2026 provided a powerful opportunity to bring this vision to life, uniting individuals and partners from diverse backgrounds to step beyond their everyday spaces and contribute to something greater than
themselves.
This collective effort included participation from the creative community, represented by music producer Motif Di Don, as well as the sporting community through NCBA Pro Golfer Abraham Galgalo. Their involvement reflects our belief that sustainability is a shared responsibility that cuts across industries, passions, and professions.
State proposes to provide loans, land rate relief for private forest owners
We are equally deliberate about ensuring that our impact is measurable and sustained. Since 2023, NCBA has supported the growth of over 1.3 million trees, mobilised KES 9.5 billion in green financing, and positively impacted more than 1.2 million livelihoods across our markets. These milestones form part of our broader commitment to plant 10 million trees by 2030, while continuing to reduce our carbon footprint and embed sustainability across our operations and strategy.
Our partnership with WWF-Kenya reflects a shared commitment to driving impact at scale by combining technical expertise, community engagement, and long-term vision. Together, we are contributing to national and global ambitions around climate resilience, biodiversity conservation, and sustainable development. Aligning with the Government of Kenya’s goal to plant 15 billion trees by 2030.
At NCBA, we recognize that forests are more than natural assets. They are lifelines that protect water systems, sustain biodiversity, and support millions of livelihoods. This understanding continues to shape how we approach growth, progress, and value creation.
This is a story about people coming together, about purpose driving action, and about what becomes possible when we align our efforts towards a common goal. While Earth Hour lasts for a moment, the responsibility to protect our environment continues every day. Through #NCBAChangeTheStory, we remain committed to playing our part in building a future that works for everyone.
