For many travelers in Kenya, Easy Coach is a household name. Known for its reliable and comfortable long-distance bus services, Easy Coach has become one of the top bus companies in the country.
But have you ever wondered about the person behind this successful bus empire?
Meet Azym Dossa, the owner of Easy Coach, who has built a thriving business from scratch and has been at the helm for the past 20 years.
Dossa’s journey in the transport industry started with a humble beginning. After working as a chief financial officer on a contract for 17 years, Dossa decided to pursue his passion and venture out on his own.
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Along with a few friends who shared his vision, he founded Easy Coach in 2003 with just seven buses operating between Nairobi and Kisumu.
Right from the start, Dossa had a clear vision for his bus company – to provide safe, comfortable, and convenient travel options for passengers.
He believed in putting customer satisfaction at the forefront, even if it meant incurring short-term losses. Dossa focused on providing a superior travel experience for passengers, and he paid attention to every detail, from the seating configuration to the facilities provided on boar
One of the unique features that set Easy Coach apart from other bus companies was the seat configuration. Dossa chose buses that offered ample legroom and comfort, ensuring that passengers had a comfortable journey, especially on long-distance routes.
In addition to the seating, Easy Coach also provided facilities like waiting lounges and washrooms, which were not common in the industry at that time. These efforts to prioritize customer satisfaction quickly earned Easy Coach a reputation as a reliable and customer-centric bus company.
However, building a successful bus company was not without its challenges. Dossa faced various obstacles along the way, including rising fuel prices and permit fees charged by counties, which increased the cost of doing business.
But perhaps the biggest challenge came in the form of the Covid-19 pandemic, which severely impacted the transport industry as a whole, including Easy Coach.
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Dossa and his team had to navigate through the uncertainties and changes in the industry, including implementing safety measures, managing reduced passenger numbers, and adapting to changing travel patterns.
Despite these challenges, Dossa’s determination and commitment to providing excellent service to customers helped Easy Coach weather the storm. He believes in constantly innovating and adapting to changing trends in the industry to meet the evolving needs and expectations of passengers.
Easy Coach has continued to invest in modern buses and expand its fleet, including longer buses with increased seating capacity, to cater to the growing demand for its services.
Today, Easy Coach operates a network of routes covering various destinations across Kenya, providing safe, reliable, and convenient travel options for both locals and tourists.
The company has a loyal customer base that trusts Easy Coach for their travel needs, thanks to Dossa’s unwavering commitment to customer satisfaction.
Dossa is not just a successful entrepreneur but also a leader who values his team. He credits the success of Easy Coach to the support of his friends and partners, as well as the hard work and dedication of his team.
He believes in creating a conducive working environment for his employees and empowering them to take ownership of their roles, which has contributed to the company’s success over the years.