According to World Bank, there are 365 to 445 million SMEs in emerging markets hence the need for effective marketing. Here are some of the effective offline marketing tips to embrace.

Use posters and flyers

This is a great way to get word out of your business’ existence to the public. Using posters is a cheaper advert means as compared to the use of Radio and television adverts. Always ensure important details about the business are clearly indicated and visible on the posters and flyers from a distance. If the business can serve a broader market you can place posters in various towns and cities with the business’ contact details clearly indicated.

Use your Business Card

 The business name, services or goods sold, location and the contacts should be well indicated on the business card. Giving out your business card to friends, family and people you network with is a great way to sell out your business to the public! Set a rule to give out at least 3 business card each day, you might be surprised what magic this can do to your business!

Leave small notes with your business’ details to public places

Leave small notes in a Matatu, an event or any gathering with potential clients. A good number of Kenyans like to read and once someone spots a note left somewhere close to where they are they will most likely pick it and read. This is a cost effective offline technique that can save you a huge amount of money that can be used to market your business.

Placing posters on Buses and Matatus

Print posters with details about your business. Approach public vehicle owners/ organization for your business’ advertisement on their vehicles. You can place posters both inside and outside the vehicles so that both passengers and non-passengers can get the information.

Use of Billboards

This method of marketing, although sometimes costly can be a mega marketing strategy for your business. Especially if the billboards are located on major avenues and highways or within the city’s CBD. This is because the message will be able to reach thousands of people who can be your potential future clients.