Former Spice FM presenter Eric Latiff is set to join Nation Media Group after his departure from Standard Media Group.
Latiff, who hosted The Situation Room show on Spice FM alongside CT Muga, Ndu Okoh, and Njeri Thorne, announced his exit on Monday, January 6, 2025, after a four-and-a-half-year stint at the radio station.
His entry to the Kimathi-street-based media station was announced by Nation Media Group Head of Broadcasting Simaloi Dajom who praised him for his extensive experience in the media industry.
“I am thrilled to announce that Eric Latiff is joining Nation Media Group starting today! Latiff is a highly regarded and accomplished media personality, renowned for his creativity, passion, and a stellar track record across TV, Radio, and Digital platforms,” Dajom said in a statement.
Latiff has more than 27 years of experience in the media industry with a wealth of knowledge and a passion for developing new media.
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Besides Spice FM, Latiff also anchored news on KTN. The journalist also worked for other media houses spearheading the launch of Kenya’s first 24-hour religious media house, Family FM and Family TV, the first 24hrs vernacular radio station, Kameme FM, and the first 24-hour news and information TV station – K24.
“Having Latiff on board aligns perfectly with our strategy to continuously innovate and elevate our broadcast offerings and underscores our commitment to creating multimedia content that our customers love. I am confident that his inclusion will bring much-needed impact in the fast-changing media landscape,” Dajom affirmed.
Latiff’s departure from the Standard Media Group comes as the media house continues to grasp on straws, with concerns that it might go under.
In August last year, the media group announced a half year loss increase to Sh. 111.6 million. The loss came as the troubled media house’s revenues dipped by 16.8 percent to Sh. 1.05 billion from the previous half’s Sh. 1.3 billion.
Total revenue for the Group decreased by 16.8 percent to close at Sh. 1.049 billion from Sh. 1.260 billion in the previous 6-month period.
This, the media house claimed, was occasioned by reduced advertising spending as businesses cut back on expenditure to weather the current economic conditions
