Saturday, July 2, 2022

FIFA WORLD CUP™ trophy touches down in magical Kenya for a two day tour

The FIFA World Cup™ Trophy arrived in Nairobi this morning to a magical welcome at the Jomo Kenyatta International Airport accompanied by FIFA officials and Juliano Belletti, the football legend appointed by FIFA for the tour.

The plane carrying the Trophy and the entourage touched down at JKIA at 11:00 am from Ethiopia as part of the African leg of the fifth FIFA World Cup™ Trophy Tour, which started in Dubai on May 12.

The trophy was received at the airport by Cabinet Secretary Sports, Arts and Culture Ambassador Amina Mohamed, also in attendance were key dignitaries, Cabinet Secretary Industrialization, Trade and Enterprise Development Betty Maina, Cabinet Secretary Tourism and Wildlife Najib Balala, Nairobi County Governor Ann Kananu, KICC CEO, Nana Gecaga and Coca-Cola Vice President, East, and Central Africa Franchise, Debra Mallowah.

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“We are indeed excited to welcome the original FIFA World Cup™ Trophy to Kenya, it has been many months of intense planning. The trophy will be here for two days, and we hope to make the best memories with it.  We have lined up exciting activities including entertainment by Sol Generation and lots of music and fun tomorrow at KICC where consumers will have a moment to view and take photos with the trophy” said Isabel Kariuki, Frontline Marketing Director, Coca-Cola East, and Central Africa Franchise

Football fans in Kenya will have an opportunity to witness the world’s most loved sports Trophy Tour the country in several ways. The Trophy will be presented to President Uhuru Kenyatta at State House in Nairobi before fans and consumers have a chance to view it at the Kenyatta International Convention Centre (KICC) tomorrow.

The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off on May 12 in Dubai and will visit 51 countries across various continents for the next six months leading up to the 2022 FIFA World Cup™.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.  Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.

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