Preceding rugby, football is the most popular sport in Kenya. The game’s popularity challenges ethnic and class barriers, bringing the nation together during key tournaments such as the World Cup. Foreign leagues also enjoy great popularity, with the English Premier League being followed by Kenyan football enthusiasts. 

It comes as no surprise that Kenyans tend to place bets on their favorite football teams. In 1966, betting became legal in the country, prompting many to venture into it as both a source of entertainment and a legitimate business enterprise. Due to its popularity, a law was established by Betting, Lotteries, and Gaming, which governs the licensing and control of gambling in Kenya. 

However, betting itself has undergone an evolution over the past few decades. In 1990, for example, bookmakers would take bets over the telephone whilst a sports match was in progress. Nowadays, thanks to technological developments and the raise of the internet, betting has been made easier and can be accessed online anytime, anywhere. 

Best Football Betting Site in Kenya 

In this day and age, Kenyans can access a wide range of websites to place their bets on the sport. Below, you will find an overview of some of the best betting sites. 

• • Sportybet: SportyBet offers the best odds, a lite APP with a quick live betting experience, instant deposits and withdrawals, and numerous bonuses. 
  • Betway: This is a universal online gambling company, launched by Super Group. It features various products including Betway Sportsbook, Betway Casino, Betway Vegas, and Betway Esports. 
  • 22Bet: This is an international betting site that depends on football betting and is authorized in Kenya. 
  • Bet winner: Betwinner Kenya gives new players a 100% welcome bonus on first deposits. This means that the site will double the value of your first deposit.

• Betking: BetKing provides the best betting experience and the best odds plus restricted special markets on football, basketball, tennis, ice hockey, cricket, and many more. 

• • Melbet: Melbet betting company gives you access to high odds and fast pay-outs. Users are able to place their bets on football, basketball, tennis, and over 60 other sports. 
• 1xbet: This site provides real-time bets, which have recently become especially popular among its users. 

The Best Football Betting Odds in Kenya 

Those new to the world of betting on football might not be familiar with the concept of “betting odds”. However, having an understanding of it is crucial. In essence, betting odds represent the probability of an event happening. Therefore, they enable you to work out your potential earnings if should you be successful. As an example, with odds of 4/1, for every $1 you bet, you can expect a turnover of $4. 

One of the best odds of football betting is offered by Sportybet Online. On this site, users will find several rewards and bonuses, and also have the possibility to play using Bitcoin and other cryptocurrencies. 

Final Words 

Football is one of the most popular sports in Kenya, attracting millions of devoted fans from across the country. The love for football overlaps with betting, as many enthusiasts follow the latest odds to try their luck. Nowadays, due to greater internet accessibility, it is possible to access multiple platforms, which offer a transparent and straightforward experience.