Wednesday, February 28, 2024

Gladys Situma: My 7 years in real estate, lessons, challenges, triumphs

My name is Gladys Situma, Branch and Marketing Manager at Fanaka Real Estate Ltd.

Here’s what I’ve learnt after being in the real estate industry for more than 7 years, working with the leading real state company in Kenya today.

Embarking on a career in the real estate industry is akin to stepping into a dynamic and ever-evolving landscape.

After seven years in this field, the journey has been marked by invaluable lessons, unforeseen challenges, and moments of triumph. This article reflects on the insights gained and the evolution experienced during this time.

1). Adaptability is Key: The real estate market is highly susceptible to external factors, from economic shifts to regulatory changes. Learning to adapt quickly has been crucial. Being flexible in strategies, embracing new technologies, and staying informed about market trends are essential for sustained success.

2). Relationships Trump Transactions: Building and maintaining strong relationships with clients, colleagues, and industry professionals has proven to be the cornerstone of success. Real estate is fundamentally a people-centric business, and fostering trust and credibility has consistently led to repeat business and referrals.


3). Market Knowledge is Empowering: A deep understanding of the local market is indispensable. Knowing the ins and outs of neighborhoods, property values, and upcoming developments empowers real estate professionals to provide informed advice to clients. Continuous learning about market trends ensures staying ahead in a competitive field.

Gladys Situma: My 7 years in real estate, lessons, challenges, triumphs
Gladys Situma, branch and marketing manager at Fanaka Real Estate

4). Embracing Technology Enhances Efficiency: The integration of technology has transformed the real estate landscape. From virtual tours to blockchain in transactions, leveraging technological advancements not only streamlines processes but also enhances the overall client experience. Embracing these tools is essential for staying relevant.

5). Patience is a Virtue in Real Estate: Real estate transactions can be lengthy and complex. Learning to navigate the inevitable delays and challenges with patience is essential. Cultivating resilience during slow periods and celebrating victories, big or small, contributes to long-term success.

6). Risk Management is Inherent: Real estate inherently involves risk. Understanding and mitigating these risks is a skill that develops over time. Whether it’s market volatility, financial risks, or unexpected complications in transactions, a proactive approach to risk management is crucial.

7). Continuous Education is Non-Negotiable: The real estate industry is dynamic, with regulations, market trends, and technologies evolving rapidly. Engaging in continuous education, attending workshops, and staying updated on industry news is not just beneficial but essential for professional growth.

Seven years in the real estate industry have been a journey of growth, adaptation, and resilience. The lessons learned extend beyond transactions and deal-making; they encompass the art of building relationships, navigating challenges, and embracing change.

I am glad to be working with a team of extraordinary professionals at Fanaka Real Estate Ltd. As the industry continues to evolve, the commitment to learning remains a constant, ensuring a thriving and enduring career in real estate.

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