Kenyan music is no longer just a local sensation—it’s a global movement. Spotify’s 2024 Global Impact List showcases how East African sounds are breaking borders, with rising streams proving the world’s growing appetite for Kenyan music. It demonstrates a notable rise in streams of Kenya’s diverse and captivating sounds beyond its borders and celebrates the artists who’ve taken East African sounds to new markets. From rap to soul, Afrobeats and more, Kenya’s distinctive style and infectious beats are finding new homes in the hearts of fans all over the world.
Changing the Narrative
The Kibera rap king, Octopizzo, was once again on everyone’s lips as he dropped his eighth studio album – ‘KICH KA’ LIECH– in 2024. The album’s name pays tribute to his late father, nicknamed ‘Kich Ka Liech’—a symbol of resilience as he carved out a life in Nairobi. Octopizzo channels this journey into his music, proving that success is possible while staying true to one’s roots.
By rapping in Sheng, Octopizzo isn’t just making music—he’s exporting Kenyan street culture to the world.
With anticipation at an all-time high, Octopizzo kept every detail—from tracklist to cover art—under wraps, making ‘KICH KA’ LIECH’ one of the most talked-about releases of the year. The title song ‘KICH KA’ LIECH is his second song on Spotify’s Global Impact List, followed by tracks like ‘Ler ‘ and ‘Wiya Moko’, a collaboration he did with Akoth Jumadi.
These tunes gained worldwide recognition, making him one of two Kenyan artists, including Bien, to have four songs featured on the Global Impact List.
Beyond genres
Beyond genres, the Global Impact List highlights another key trend: the power of collaboration. Collaboration isn’t just a trend—it’s the heartbeat of Kenya’s thriving music industry.
A deep dive into the list reveals a striking fact: every song in the top 10 is a collaboration. From Bien and Bensoul’s ‘Extra Pressure’ to the viral hit ‘ANGUKA NAYO’ by Wadagliz and From the Hood Music, teamwork is driving Kenya’s global sound.”Anguka nayo” is a phrase derived from two Kiswahili words, meaning ‘drop with it’ in a literal sense. However, in Sheng (urban slang), it carries a deeper and more nuanced meaning.
This collaborative spirit expands artists’ reach, introducing fans to diverse styles and creating innovative sonic experiences.
Looking forward
It’s a win-win; as artists attract new audiences and listeners uncover fresh sounds, streaming numbers rise and grow a local artist’s global platform. Kenyan music’s presence on Spotify’s Global Impact List is more than a milestone—it’s proof of a global takeover in motion. It shows how Spotify connects fans to new voices and lets them explore a global catalogue with ease, allowing artists from all corners of the world to connect with global audiences.
Phiona Okumu, Spotify’s Head of Music in Sub-Saharan Africa, says, “Kenyan artists are making waves at home and abroad, and we at Spotify are proud to support their journey. Their music is reaching new audiences, creating opportunities, and showcasing Kenya’s vibrant culture to the world.”
This global exposure is bigger than just the numbers—it’s about opening doors and reaching new heights. With streaming fueling their rise, Kenyan artists are shaping the future of global music.
Below is the full list of the top 25 Kenyan songs with the most listens outside of Kenya.
