In a bold effort to integrate Kenya’s informal sector into the government’s Affordable Housing Program
(AHP), 20X Entrepreneur has officially launched the ‘Chanuka, Jipange na Opportunities’ initiative. This transformative program aims to empower artisans, suppliers, and construction professionals in the Jua Kali sector by providing the tools, skills, and connections needed to thrive within the housing value chain.
With plans to reach over 4,000 participants across seven counties by early 2025, the initiative seeks to create long-lasting economic impact while fostering collaboration between local communities and policymakers.
A Critical Housing Need
Kenya currently faces a housing deficit of 2.5 million units, with the government targeting the construction of 100,000 affordable units annually. However, many local artisans and suppliers remain excluded from this value chain due to challenges such as lack of visibility, limited financial access, and misconceptions about the AHP.
Eunice Maina, CEO of 20X Entrepreneur, emphasized the importance of addressing these gaps:
“The Jua Kali sector employs over 80% of Kenya’s workforce but remains underserved in terms of access to financial products and growth opportunities. This initiative creates a platform that inspires empowerment and fosters economic growth.”
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Core Pillars of the Initiative
The program is anchored on four key objectives:
- Economic Empowerment: Participants receive training in financial management, customer relations, and technology adoption. Artisans also learn how to identify market opportunities and negotiate favorable terms with manufacturers.
- Financial Inclusion: Tailored financing and insurance solutions are introduced to help Jua Kali workers scale their businesses.
- Data Collection: A comprehensive database of artisans and suppliers is being built to connect stakeholders and streamline collaboration with the government.
- Perception Shift: Success stories are amplified to build trust and encourage participation in government programs.
Implementation and Outreach
The initiative’s pilot phase has already seen success in Embu County, where over 150 SMEs and artisans participated, and Nakuru County, which hosted over 200 attendees. Upcoming sessions will be held in Machakos, Mombasa, Nairobi, Eldoret, and Homabay, bringing together local artisans, suppliers, and contractors to explore opportunities in the housing sector.
To boost registration and engagement, 20X Entrepreneur is working with Bingwa.co.ke and the Federation of Jua Kali Associations.
Call for Partnerships
20X Entrepreneur is inviting financial institutions, manufacturers, and other stakeholders to partner in scaling the initiative. Partners stand to gain from data-driven insights, brand visibility, and access to an untapped market.
“Together, we can unlock opportunities for thousands of Kenyans and contribute to the country’s economic resilience,” added Eunice Maina.
