Wednesday, December 18, 2024

How to optimise your LinkedIn profile for career growth and development

How to optimise your LinkedIn profile for career growth and development - Bizna Kenya

LinkedIn is undisputedly the leading social network for professionals; a thriving place for leaders worldwide.

It is the ultimate destination for job seekers, experts, executives, mentors, and more from businesses of all ranges.

LinkedIn has mellowed down the corporate stiffness for a crowd of 772 million users by aiding them in professional engagement. And over a few months, creators were introduced to some of the coolest LinkedIn features, based on the changing trends in communication, marketing, the business sector, etc.

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Most LinkedIn features focus on securing your privacy, saving time, expanding your network, driving your business goals, and letting people know how to pronounce your name right.

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Here are useful tips on how you can optimize your LinkedIn profile for career growth and development.

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1. Updating Profile

While updating the profile you must keep in mind that this is a professional platform, thus the information and photo shared should be professional. A crisp headline defining you, along with a descriptive profile summary, will help people find you easily. Additionally, do not copy-paste your resume.

2. Be comprehensive about current skills and objectives

Adding skills will not only make your profile stand out but it will also showcase the knowledge and skill set that you have acquired. You can also ask your seniors and heads for endorsement or recommendations. While the objectives will help seekers or like-minded people reach out to you easily.

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3. Build your Network to the 1st degree

Once your profile is updated, invites will start coming in. You can accept and send invites to build your wide network of connections, but make sure that you are working strategically based on the different fields, departments or companies of your interest that you want to reach out to in near future are a part of your list

4. Seek and Follow

Once you have decided about the companies or departments of your interest, you can use different available filters to research about them, follow them and connect to their employees. Besides being connected to the right person, it will also help you get a glimpse of their vision and work culture.

5. Be Active

Like all other platforms, even on LinkedIn, out of sight is out of mind. Being regularly active by posting some valuable content or resharing some content that interests you will be active. Being a part of different discussions and forums will help you gain knowledge of market trends and build fruitful networks.

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6. Make yourself accessible

Even though it’s not mandatory to add an email address and phone number in the profile, mentioning it can make it easy for people to contact you directly, even when you miss checking your LinkedIn Inbox on a regular basis.

 7. Reaching out to Alumni

Connecting to your college alumni will help you get in touch with your college mates settled in different professions and will also help you earn different perks as a former student. Additionally, it will help you build a wide network through the alumni’s connections.

8. Use LinkedIn Endorsements

Adding skills is one of the effective ways to showcase your capabilities. Further to which getting the skill endorsed by your senior or managers is something that will add weightage to the mentioned skill set and increase likeability.

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9. Be Yourself

To create a good to updated profile, you need not fill in all positives or googled stuff. Being genuine and sharing authentic details of knowledge and experience is very important to be away from being misinterpreted or being labelled as a fraud.

10. Don’t be Shy about needing a new job

Being open to job opportunities is a professional way of letting people know about your interest instead of showcasing the desperateness or urgency by mentioning “Job Seeker” in the profile.

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