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Wednesday, October 23, 2019
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Key to growing a business in Kenya faster

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Growing a business in Kenya: BY MBUGUA NJIHIA: In the startup world, we like to jibe the enterprise for being slothful in this day of agility, moving fast, breaking things and all round disruption.

However, harboured deep in the startup soul is a yearning for collaboration and partnership. Startups are fully aware that to break scale they need a little extra that only a well-heeled partner can deliver.

The benefits of partnership and even assimilation are many and it is important for the enterprise to understand their structure and how it fits into innovation cycles.

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As charged executives take annual leave for the festive season, here are three pointers on how to play better for value maximisation.

Engage with commercial intent. Do not set up offices or programmes as a reaction to market trends where peers are busy forming crack squads in the pursuit of what is next.

We are also past the stage of sponsoring hackathons for the PR and feel-good. Put skin in the game and have an auditable process of engagement so that nothing can be misconstrued.

Many times the enterprise hides behind size as an excuse to why things take time. Setting up processes that allow for ingest and processing of the maximum possible opportunity pipeline will be of immense benefit.

Avoid vanity metrics that really don’t amount to much. The key KPI should be how many commercial deals you have closed and how quickly they are headed towards attaining a baseline return on investment.

Do not get distracted; there will be some level of capital set aside should the organisation choose this path, but it does not mean that an independent investment fund should be set aside. Work with others who have this as a core competency.

Your singular investment in time and capital will probably not be sufficient to sustain innovation partners past the growth stage.

Facilitating access to market and creating network effects is critical to driving transactional value which drives up book value, allowing for the onboarding of other capital partners and an almost assured return. Growing a business in Kenya.

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