Sunday, February 28, 2021
  • Bizna Club
  • Directory
  • SME Awards
  • YEA Awards
  • Login
Bizna Kenya
  • Bizna Club
  • Bizna Academy
  • SME
  • AGRIBUSINESS
  • SAVINGS & INVESTMENT
  • AUTO
  • REAL ESTATE
  • NEWS
  • EDUCATION
  • HEALTH
  • TECH
No Result
View All Result
  • Bizna Club
  • Bizna Academy
  • SME
  • AGRIBUSINESS
  • SAVINGS & INVESTMENT
  • AUTO
  • REAL ESTATE
  • NEWS
  • EDUCATION
  • HEALTH
  • TECH
No Result
View All Result
Bizna Kenya
No Result
View All Result

Home » SME » PROFILES » How I built my multi-million car hire business from zero

How I built my multi-million car hire business from zero

by Bizna Reporter
18th December 2019
in PROFILES
Reading Time: 3min read
A A
Lexus Executive Car Hire
Share on FacebookShare on Twitter

ReadAlso

Sophie Mukwana: How doing business with a friend killed our friendship

Jackson Mwirigi: I teach kids how to code to prepare them for the future

Businessman who moved over Sh. 1.3 billion in his M-Pesa shops

King Kaka’s wealth: How I built my empire when all I had was Sh. 1,200

Lexus Executive Car Hire Services: This feature on entrepreneur Dan Noroge was first published by local business newspaper; BUSINESS DAILY.

Sometime in 2013, Dan Njoroge posted photos of himself in a brand new Range Rover on social media, announcing to the world that the vehicle was available for hire.

Mr Njoroge, who was jobless at the time, did so on instructions of a friend who had secured a job in Tanzania leaving him in charge of his car and palatial home.

“This photo secured my first wedding job from which I earned Sh. 30,000. I took home Sh. 3,000 and sent the rest to my friend,” Mr Njoroge told a local daily.

“I also posted the still-pictures album and video clips of the ceremony on social media.”

King Kaka’s wealth: How I built my empire when all I had was Sh. 1,200

Soon thereafter, the bridegroom contracted him for a week-long assignment which prompted Mr Njoroge to register Lexus Executive Car Hire Services company as the business seemed set for take-off.

He earned Sh. 300,000 from this second job and started marketing his services on social media. He urged his friends and clients to like and broadcast this platform.

Mr Njoroge, who holds a Bachelor of Commerce degree from Jomo Kenyatta University for Agriculture and Technology (JKUAT), quit his banking career in 2012.

According to the 31-year-old, he was not keen on working to enrich others. “I quit a career in banking to start my own while armed with a laptop and a company registration certificate,” he says. His gamble has paid off.

Today, he has five employees who cater to a wide range of clients including corporates and individuals seeking top-of-the- range vehicles to brighten their occasions.

He rents out saloon cars, SUVs and vans as well as ceremonial limousines and vintage cars. He has also secured contracts for armed escorts as well as armoured diplomatic vehicles.

Hiring one of his vehicles costs between Sh. 20,000 and Sh. 100,000 per day. “I do not own a single vehicle. All I do is source for jobs and proceed to link the customer with vehicle owners who I have entered into agreements with,” said Mr Njoroge.

“My repeat clients include embassies, NGOs and government agencies,’’ he said.

Owning a fleet of vehicles is expensive, hence his decision to subcontract them. The strategy has paid off.

In 2013, the business earned him Sh. 64,000, enabling him to move out of his friend’s house and settle in his own rented space. Last year, the business made Sh. 16 million.

“The online marketing portal OLX and Facebook remain my lifelines. My sites have over 100,000 likes and they have ensured I get jobs round the clock. Last December saw me handle 13 wedding parties,” he said.

Lesus provided logistics support for the World Water Council governors who met in Nairobi on July 7 and 8, 2017.

He also provided cars when the Seychelles presidential delegation visited the country between March 30 and April 5 this year. He has also provided services to delegates from the Association of Public Laboratories during their trips to Kenya.

2017 also saw Mr Njoroge venture into hiring out choppers, mostly to politicians.

“Building trust among Kenyan businesses and networks provides me with a stepping stone to grow my business.

‘‘This will help us win more clients locally and internationally who will be able to refer their friends to us,” he said.

ShareTweetSendShare

Related Posts

Sophie Mukwana
PROFILES

Sophie Mukwana: How doing business with a friend killed our friendship

by Bizna Reporter
26th February 2021
Jackson Mwirigi
PROFILES

Jackson Mwirigi: I teach kids how to code to prepare them for the future

by Bizna Team
26th February 2021
Wababu
FEATURED

Businessman who moved over Sh. 1.3 billion in his M-Pesa shops

by Bizna Reporter
23rd February 2021
King Kaka's Wealth
PROFILES

King Kaka’s wealth: How I built my empire when all I had was Sh. 1,200

by Contributor
18th February 2021
Kiddie World
PROFILES

I stopped copying others after spending Sh. 1 million on things I didn’t need

by Bizna Reporter
18th February 2021
Shiv Arora
PROFILES

Shiv Arora: How you should save, invest and create wealth in Kenya

by Bizna Reporter
17th February 2021
Power Solution Services
PROFILES

Millicent Maina: How I made it in business after quitting Sh. 145,000 job

by Bizna Reporter
15th February 2021

Discussion about this post

Follow Us

  • 256.4k Fans
  • 350.5k Subscribers

Recommended

confidence

How I Got My Confidence Restored After Giving Birth to Twins

5 days ago
Property Business Kenya

How Sh. 400,000 plots turned into multi-million property business

3 days ago
Akothee

Akothee: How I saved Sh. 2 million monthly from my bills in 2020

5 days ago
ChildFund Country Director Chege Ngugi (left) and Kajiado County Governor Joseph ole Lenku speak after the launch of the Masimba Milk Processing Plant in Emali - Bizna Kenya

Milk Processing Plant Changes Fortunes of Semi-Arid Region

3 days ago

Sectors

  • AGRIBUSINESS
    • Crops
    • Dairy
    • Livestock
      • Poultry
    • Rabbit
  • AUTO
  • Bizna Club
  • BIZNA SME AWARDS
  • CUSTOMERS VOICE
  • EDUCATION
  • FEATURED
    • TOURISM
  • HEALTH
  • KENYAN MEALS
  • Life Hacks
  • NEWS
    • Corporate
    • World
  • REAL ESTATE
  • SAVINGS & INVESTMENT
    • Insurance
    • Loans
  • SME
    • BIZNA BASICS
    • Digital marketing
      • Online Bizness
    • E-Commerce
    • Management
      • Career
    • Mentorship
    • PROFILES
  • Sponsored
  • TECH
No Result
View All Result

Highlights

This is the cost of rearing Kienyeji chicken in Kenya

Mutyambai: Forgot to carry driving license? Do this when stopped by cops

Fake ‘Pastor’ Shocked After He Found His Guzzler Car Missing in the Parking Lot

Sophie Mukwana: How doing business with a friend killed our friendship

Jackson Mwirigi: I teach kids how to code to prepare them for the future

State Unveils Youth Enterprise Fund Strategic Plan

Trending

Doing Business in Kenya
SME

Faith Mutembei: How Uhuru’s government killed my water business

by Bizna Reporter
28th February 2021

Doing Business in Kenya: If you want to start a small or medium business in Kenya, be prepared...

mother

I Never Knew My Mother and My Husband Could Have a Fling, Until

28th February 2021

Top 10 best celebrity houses in Kenya today and their owners

27th February 2021
Kienyeji Poultry Farming

This is the cost of rearing Kienyeji chicken in Kenya

27th February 2021
Driving License Kenya

Mutyambai: Forgot to carry driving license? Do this when stopped by cops

27th February 2021
  • Home
  • About Us
  • Our Profile
  • Privacy Policy
  • Contact Us

2020 Bizna Digital Services | All rights reserved.

No Result
View All Result
  • Bizna Club
  • Bizna Academy
  • SME
  • AGRIBUSINESS
  • SAVINGS & INVESTMENT
  • AUTO
  • REAL ESTATE
  • NEWS
  • EDUCATION
  • HEALTH
  • TECH

2020 Bizna Digital Services | All rights reserved.

Welcome Back!

Sign In with Facebook
Sign In with Google
OR

Login to your account below

Forgotten Password?

Create New Account!

Sign Up with Facebook
Sign Up with Google
OR

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In