The overwhelming popularity of social media platforms has created new channels for making money. More personalities are monetizing their social media followings and turning their online presence into full-time jobs.
As such, social media influencers with high traffic to their platforms have been making a lucrative income which has enabled some to establish business empires that are well worth millions.
Huddah Monroe
Huddah Monroe is one of the most influential Kenyans on Social Media. She has worked as a brand ambassador for several brands, including alcohol powerhouse Luc Belaire, Brighten Mi, and others.
Monroe rose to fame after participating in the Big Brother Africa 8 show in South Africa. The show was one of the most-watched reality shows in Africa.
Recently Monroe revealed she charges Sh 1 million for club appearances. Besides influencing, she is a businesswoman with a string of businesses in the fashion industry.
Some of the known brands under her name include Body by Huddah, a lingerie brand, Rebel Nairobi, and Huddah Clothing which deals in Muslim wear.
Her popularly known business venture currently is Huddah Cosmetics, a luxury lipstick brand.
Kenyan millionaires in their 20s and the businesses they do
Eric Omondi
Self-proclaimed president of  African comedy Eric Omondi is always the talk of the town. The ex-Churchill Show Comedian is among the most sought-after brand influencers in the Country.
Some of the brands Eric has worked with include Bonfire Adventures, Dola wheat flour, William Lawson, Hava, and Sportpesa, among others.
He is the founder of BigTime Entertainment. Eric recently ventured into a multi-million nightclub business by acquiring Maxys Lounge in Nairobi. The club is reportedly worth KSh18 million.
Moyah David
Moya David is a Kenyan Tik Toker who rose to fame through his heartwarming dance moves. He revealed that TikTok videos pay him over Sh200,000 per month.
He also earns money by surprising individuals during birthday parties, graduation, marriage ceremonies, etc. Â He has worked with various brands, including Mimshack Homes, Raha Premium Flour, etc.
He is a businessman running a successful SPA in Kilimani. During the opening of the high-end Spa, Moyah said he ventured into the business because he didn’t want to waste the money he earned.
He, however, did not reveal the cost of the business but said the spa was a solo business venture.
How Kenyan Influencers are making money online
Catherine Kamau
Award-winning Kenyan actress Catherine Kamau, alias Kate Actress is a big name in Kenya’s film industry.  She came into the limelight for her role as ‘Selina’ in the TV series Citizen TV, Mother-in-Law back in 2006.
She has been featured in various TV series, including Sue & Jonnie, Plan B, etc. Her acting career has opened doors to more opportunities.
She has been Harpic’s brand ambassador for more than eight years. Kate is also the face of Nice and lovely L’Oreal. She doubles up as an entrepreneur as she runs her own beauty and cosmetic product line, House Of Humba Cosmetics.
Thee Pluto
Robert Ndegwa Kamau, popularly known as Thee Pluto, is not just an ordinary influencer but a successful entrepreneur with multiple investments in the lucrative real estate sector.
His known investments include Planet Homes Kenya, which deals with Airbnb, and Summer House Real Estate, which purchases and sells land for profit.
He also has a hand in the beauty and cosmetic industry. In addition to content creation and business, he is a Brand ambassador for various brands, including Insta Bet, a betting firm.
Ali Abdi
Ali Abdi, also known as Nairobi West Niccur, is a fashion designer, social media influencer, and entrepreneur. He is the CEO of Thrift Trendy, a fashion store specializing in streetwear, fashion, accessories, and sneakers.
The 22-year-old has taken over the country’s fashion industry by storm, making him one of the youngest Kenyan millionaires.
His journey in the fashion industry began immediately after completing his high school studies. His brand grew with time standing to be among the popular brands in Kenya.
His unique items have earned him a chance to dress some of Kenya’s high-profile individuals, including former Prime Minister Raila Odinga. Â
He has had success in business by forming alliances with large corporations such as Bolt and Mancave. He boasts of being the first-ever Novamen brand ambassador in East Africa at Fashion Nova.
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States
States is a Kenyan content creator, influencer, and entrepreneur. He is the owner and CEO of States Liquor, a company that sells wines and spirits in all of the towns along Thika Road.
He also owns a fashion shop, a clothing line, and a car yard under the brand ‘States.’ In an interview, the ambitious Kenyan millionaire revealed that he made his first million at the age of 17 through freelance writing.
Anerlisa Muigai
Keroche Breweries heiress Anerlisa Muigai is a successful businesswoman and an influencer. She is the founder of Nero Limited, which manufactures premium drinking water.
She is one of the most influential figures in Kenya’s social media landscape. With a strong online presence, Anerlisa uses her platform to encourage other aspiring African entrepreneurs to go after their dreams and not give up.