Jumia, the leading Kenyan e-commerce platform, today kicks off Jumia Anniversary, its Anniversary Sales Campaign, offering millions of consumers exciting offers across several product categories such as Phones, TV, Appliances, Beauty, and Beverages.
The campaign tagged ‘Hii Nayo Imeivaa!’, which runs from June 16 – July 2, 2023, aims to celebrate consumers with a wide selection of deals up to 50% off. This year, several major brands such as Infinix, L’Oréal, Samsung, Nivea, Xiaomi, TCL, and Pernod Ricard have partnered with Jumia to offer an amazing shopping experience during Jumia’s 11th Anniversary.
“We are delighted and humbled by the support from our consumers and vendors over the years. Through their support, we have positively impacted the lives of millions of Kenyans.
We will continue to support our vendors and partners to grow their businesses while offering convenience and affordability to our consumers.
Our Anniversary Sales Campaign is an opportunity for us to reflect on the current tough economic times and try to help consumers, anywhere in the country, save an extra shilling on Jumia,”
said Charles Ballard, CEO of Jumia Kenya.
Jumia: Expanding e-commerce to rural areas of Kenya
According to the recently released Jumia Rural E-commerce report, the company’s strategy is to extend its reach beyond Nairobi using its offline sales model, known as “JForce” to reach the underserved regions and give them access to quality products and at the best prices.
“The report cites Beauty and Perfumes as the top category from rural consumers at 16%, Home and Phones categories at 11%, TV, audio & Video at 10% while only 7% of rural consumers purchased Computing items at 7%.
Consumers leveraged Jumia’s best prices as the main reason for shopping online and at the same time satisfied by product availability on the platform,”
said Hellen Ng’ang’a, CMO, of Jumia Kenya.
