Ramtons Products in Kenya: Over the years, Ramtons has established itself as the leading seller of home appliances in Kenya. In fact, the highest number of home and living products in millions of Kenyan households are from the Ramtons brand. In particular, Ramtons has established itself as the leading seller of fridges.
“This brand is one of the foremost brands that supply durable and reliable electronics for homes and offices,” says James Wambua, a home appliances, interior decor, and electronics reviewer based in Nairobi.
This is not so far-fetched. Ramtons has built a reputation for focusing on value addition for its users. And now, things are about to get even better for Kenyan households. This is because Ramtons has partnered with leading e-commerce firm, Jumia Kenya to sell its products directly to buyers on the online mall dubbed Jumia Mall.
The new online mall will serve as the home of official Ramton products with a set of well-curated selection of appliances ranging from fridges to gas cookers. Other products will include microwaves, iron boxes, vacuum cleaners, deep fryers and dispensers.
Speaking during the launch of Jumia Mall, Jumia Kenya CEO Sam Chappatte also revealed that Jumia is looking to increase the level of transparency on the site by giving customers history of vendors on the site.
“We are on a mission to build trust in online shopping. As part of this, we have partnered with over 50 brands to launch their Official Online Stores with Jumia Mall. This allows customers to shop from the official suppliers if they choose to,” said Mr. Chappatte.
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Interestingly, on Jumia Mall Ramtons will be able to differentiate their official suppliers from the wider marketplace. “We are seeking to attract new customers into the online shopping category, for the benefit of both our brands and the wider marketplace vendors,” said Mr. Chappatte. Under Jumia Mall, customers will also enjoy next-day delivery for products stocked under Jumia Express.
The introduction of the new category will also see Jumia hold a week-long Jumia Mall Campaign from 16th – 22nd September. This campaign is aimed at creating awareness on the benefits of the new product by Jumia.
Customers who log onto the jumia.co.ke or download the Jumia app will have the option of buying their goods and services from Jumia Mall, Jumia Global or a large number of quality vetted local resellers. Customers who shop on Jumia Mall will be guaranteed 100 per cent authenticity, official warranties from the brands, and a 15 day return policy. Jumia Mall will host official brands, Jumia Global will host international vendors, while the market place will include local, vetted sellers.
Apart from Ramtons, Jumia Kenya has also formed partnerships with leading brands such as Hisense, Huawei, Jameson, HP, Vitron, Sony, Tagwood, Vision Plus, Uka, Nivea, and HMD Nokia.
The launching of the virtual brands one stop platform comes as the latest innovation from Jumia, which has set itself apart as the leading Pan-African e-commerce firm. The company is also listed on the New York Stock Exchange. Currently, Jumia has over 80,000 sellers, and serves over 750 million consumers in the region through its marketplace platforms in 14 African countries. The company directly employs 5000 people (500 of which are in Kenya), and is expected to contribute significantly towards the 3 million jobs that are expected from online marketplaces by 2025.
