‘’The Tech week campaign is an opportunity for sellers to offer great discounts and reach millions of consumers across the country to grow their businesses. We are happy to support and share our best practices with our sellers to enable them to achieve this. We, therefore, urge consumers to take part in the sales campaign and buy or upgrade their tech gadgets,”
said Jumia Kenya CEO, Betty Mwangi.
Gadgets such as the phones and electronic categories dropped to 35% of GMV in the fourth quarter of 2021 down from 40% of GMV in the fourth quarter of 2020. Notably, there was a consumer shift away from tech and electronics in favor of Fast Moving Consumer Goods (FMCGs) according to the Africa e-commerce index released by Jumia last year.
The report, done in partnership with UNCTAD, IFC, and Mastercard cited how the COVID-19 pandemic led to more demand for everyday-product categories and the impact of e-commerce on the African economy.
“I am happy that campaigns like Jumia tech week will help drive sales. My sales had dropped significantly since the covid pandemic and nationwide lockdown. I have also taken advantage of the new initiative launched through Jumia Express, that will enable customers to shop and get free delivery,”
said Jumia Seller Kenneth Mugwiria of KM Electronics Ltd.
Sellers were equipped with tips on how to best leverage the e-commerce platform and tools to better manage their online shops on the platform. The seller training event was aimed at forging the best consumer experience and boosting seller revenue.
Women Can Add $14.57 Billion to E-Commerce in Africa: IFC Research
To maximize the tech-sale, consumers should download the Jumia app on App store or Google Play Store to get access to the thousands of deals and 5 Million products on the Jumia platform.
