The car tracking industry in Kenya has witnessed tremendous growth over the last few years thanks to a growing number of car owners who seek to leverage the benefits commonly associated with this kind of service.
At the heart of this industry is Scepture Empire, a Kenyan eCommerce car-tracking gadgets supplier that heavily relies on digital media to reach its market.
Established in 2017 and with thousands of clients under its wings, the firm has been at the forefront of developing and introducing new innovations to an industry that was previously known to be the preserve of a select few.
Meanwhile, data from the Kenya National Bureau of Statistics (KNBS) shows that the number of new car registrations in Kenya has steadily risen as Kenyans defy tough economic times to continue investing in cars. This steady growth in car ownership means the car accessories sub-sector is also likely to experience steady demand for the foreseeable future.
Kevin Mwihaki, Scepture Empire’s CEO noted that the ever-increasing rate of car ownership in the country provides a great future for other related sub-industries (the car tracking niche included), especially for retailers who embrace innovative ways to serve the burgeoning market.
“At Scepture Empire we offer the convenience of buying and shipping car trackers via the various online marketplaces including our own website and various classified ads sites with a nationwide reach,” said Mwihaki.
Scepture Empire targets individual car owners and corporate customers looking to keep track of their vehicles using a mobile phone application or computer software.
Across the globe car tracking services are known to harbor numerous benefits which include better fleet management, enhanced efficiency, and general peace of mind for the vehicle owner.
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With the rising cost of living and staggeringly high cost of fuel, fleet owners turn to vehicle tracking technologies to monitor driver behavior and address potential vehicle misuse that could escalate fuel expenses.
Likewise, GPRS car tracking systems are known to report anomalies with vehicles. This kind of data can come in handy in helping determine the location of the motor vehicle in a timely fashion should the need arise.
Immediate Alerts
“Vehicle owners can receive immediate alerts if something major happens to it. For instance, with features like geofencing, motor vehicle owners can be alerted when a vehicle goes beyond certain geographical limits. This could have them take the appropriate measures in good time,” Mr Mwihaki who is also a mentor at BizSasa added.
While other companies limit their customers to rigid operational rules and requirements, Scepture Empire claims to rewrite the rules to make it easier for vehicle owners to access quality car tracking services affordably.
“Our car tracking company differs from the rest in that we simply supply the gadget and technology that comes with it. We then refer our clients to a technician near them for the installation process. The clients are free to choose a technician of their choice too,” Mr Mwihaki, a Bachelor of Commerce graduate, noted.
The company recently secured the authorization to supply the popular SET102W car tracker model which has so far proven popular with its client base; something the team at Scepture Empire attributes to the gadget’s high level of efficiency and enhanced usability.
“The Scepture Empire Tracker (SET102W) is the best car tracking device currently available in Kenya thanks to the fact that it offers amazing features including real-time tracking, route playback, Remote engine cut-off, and geo-fencing among others,” Scepture Empire said in a post on Facebook.
Other than supplying the trackers, the company also offers technical support lasting the entire life of the tracker. Besides targeting individual car owners, the company also works with fleet managers, farmers, and motorcyclists in a bid to diversify its market reach.
About Scepture Empire
Scepture Empire is a quality GPS tracking company based in Nairobi, Kenya. The company which boasts a countrywide reach offers competitively priced products and world-class support for private cars, taxis, boda bodas, PSV fleets, and farming equipment. As an eCommerce-based entity, the organization seeks to revolutionize the auto accessories industry by utilizing digital media platforms to offer competitive pricing and product support.