22.1 C
Kenya
Monday, December 9, 2019
  • NEWS

Safaricom honours G.O.A.T Eliud Kipchoge with M-Pesa logo

Must Read

Business Daily crowns Kenya’s top mid sized businesses

Business Daily Top 100: Kenya's leading business newspaper Business Daily on Thursday night crowned Kenya's top mid-sized companies in...

NHIF receptionist who bought Sh. 210 million houses

NHIF Scandal: A receptionist at the National Hospital Fund bought eight houses worth Sh. 160 million between 2013 and...

Head teachers now back transfer of teachers

Transfer of Teachers: Primary school head teachers have beat a retreat and backed their imminent transfers by the Teachers...

Kipchoge M-Pesa Logo: Safaricom (NSE: SCOM) has today announced a raft of measures to support Eliud Kipchoge in his challenge to become the first ever athlete to run a full marathon in under 2 hours. This includes a partnership with Kipchoge that will see the world-renowned athlete become M-PESA’s brand ambassador, where he will champion the service’s capability of empowering Kenyans to send and receive money both in the country and across the world.

The company will also provide a free YouTube bundle on the day of Kipchoge’s race. From 8 AM to 4 PM, all Safaricom customers can stream the race live on their phones at no cost. The bundle will be accessed by dialling *159# upon which a customer will receive a free YouTube bundle, allowing them to stream the entire race at no cost.

“We are honoured to renew our commitment with Eliud Kipchoge and to support him as he races against time. As part of our support, we will be empowering any Kenyan across the country to stream the challenge for free, wherever they are, with the advantage of our strong network and wide coverage. For every Kenyan, Kipchoge is a reflection of our resilience and determination as he has taken on challenge after challenge,” said Michael Joseph, CEO, Safaricom.

DT Dobie launches Mercedes Benz 1500cc in Kenya

To rally Kenyans in their support for Kipchoge, Safaricom will enable all its customers to send free messages voicing their support for the athlete during the race by sending a text to 159. The messages will be displayed live on broadcast TV feeds during the race.

Safaricom has also dedicated its iconic M-PESA brand in support of Kipchoge’s superhuman endeavor. Over the next seven days, the company will rebrand M-PESA to “Eliud 1:59” to commemorate the challenge.

“The last few years have seen Kipchoge emerge not only as one of the greatest athletes ever, but also as one of the most accomplished people ever. It is a privilege to partner with him on this historic occasion and as an icon, it is only befitting to offer our M-PESA brand in his recognition,” added Michael.

Kipchoge’s partnership with Safaricom dates back to 2017 when the company launched its “Twaweza” brand campaign with the marathoner taking the role of brand ambassador.

- Advertisement -

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

131,854FansLike
11,064FollowersFollow
7,640FollowersFollow
199SubscribersSubscribe

Latest News

Business Daily crowns Kenya’s top mid sized businesses

Business Daily Top 100: Kenya's leading business newspaper Business Daily on Thursday night crowned Kenya's top mid-sized companies in...

NHIF receptionist who bought Sh. 210 million houses

NHIF Scandal: A receptionist at the National Hospital Fund bought eight houses worth Sh. 160 million between 2013 and 2017 at an upmarket estate...

Head teachers now back transfer of teachers

Transfer of Teachers: Primary school head teachers have beat a retreat and backed their imminent transfers by the Teachers Service Commission. The head teachers also...

The shocking salary and allowances Joshua Oigara earns as KCB CEO

Joshua Oigara's Salary: In the financial year 2018, Joshua Oigara was paid an incredible Sh. 273 million salary by the Kenya Commercial Bank (KCB)....

The late Big Kev’s Trueblaq company named Kenya’s top SME

Top 100 SMEs in Kenya: Trueblaq Limited has been named this year's top small and medium company in the Business Daily 2019 Top 100...

More Articles Like This

- Advertisement -
%d bloggers like this: