Johnnie Walker Blue Label reaffirmed its leadership in the premium whisky market with an exclusive Blue Party held at the Kisumu Yacht Club on November 16th. The invite-only event brought together over 200 guests from the Western region’s business and social elite, offering a night of refined luxury, fine dining, and premium whisky.
The event underscored Johnnie Walker’s commitment to elevating the whisky experience through premiumisation within the whisky space, with a strong response from attendees eager to experience the craftsmanship and elegance of Johnnie Walker Blue Label. This enthusiasm was reflected in the remarkable sale of 150 bottles during the evening, a testament to the growing appetite for luxury experiences in the region as the festive season approaches.
One of the evening’s key attractions was the auction of premium collections, including the prestigious Blue Label King George V and the iconic Johnnie Walker Blue Label. While not the focal point, the auction added an exciting and interactive element, enhancing the celebratory and luxurious atmosphere.
Speaking at the event, Alvin Mbugua, General Manager for Premium Spirits at East African Breweries Limited (EABL), remarked: “The premiumisation of our whisky portfolio is central to our strategy. Johnnie Walker Blue Label leads this charge by not only offering a product of exceptional quality but also curating experiences that resonate with a modern, discerning audience. Events like the Blue Party exemplify how we are redefining luxury and setting new benchmarks in the industry.”
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The Blue Party also delivered a multisensory immersive experience as guests indulged in expertly crafted cocktails, including the signature Whisky Passion, at the Johnnie Walker Blue and Ke.The Bar stands. Mixologists highlighted the versatility of Blue Label, creating drinks that perfectly balanced sophistication and flavour, further enriching the whisky experience.
Payal Patel, Board Member of Kisumu Yacht Club, said: “We are truly honoured to have hosted Johnnie Walker Blue Label at Kisumu Yacht Club. There is a growing appetite for experiential luxury in this region, and this event has set a high standard. We look forward to collaborating with other premium brands to offer similar unique experiences to our clientele.”
The Blue Party marks the third exclusive event under the Johnnie Walker Blue Club, a curated community of game-changers, innovators, and tastemakers. This community is at the heart of Johnnie Walker’s premiumisation strategy, offering bespoke opportunities for members to celebrate progress, forge meaningful connections, and revel in the brand’s rich heritage.
