Kenya Wine Agencies Limited (KWAL) officially celebrated Viceroy Brandy’s new stage dubbed “a blend of the best” through a customer event held at the Tav Irish Pub on Waiyaki way.
The event was attended by the Global Brand manager Renato Santana, KWAL Managing Director Lina Githuka as well as Viceroy Consumers. The event saw the brand ambassador take the consumers through the journey that Viceroy has taken for the last 150 years and how best to consume it.
“As the world constantly changes; so do our habits, and the way we connect with each other. That’s why Viceroy, which had a rich heritage for more than a century, prides itself in still remaining relevant across generations” said Renato Santana, its Global brand ambassador.
Viceroy has embarked on a journey where our main aim is to be relevant for all consumers. Our new platform, A Blend of the Best, led to our latest campaign, “Viceroy & You. The Perfect Blend.” which is a unique way for the brand tell our story and that of our consumers.
Distilling brandy is an art and Viceroy is proof of that. Being part of the Van Ryn’s distillery has been the starting point of our success due to the 150 years of proud brandy-making tradition coupled with modern style and expertise.
Van Ryn’s Distillery is the most awarded brandy distillery in the world, proof of our dedication and vision to produce quality brandies for every occasion.
A crucial part of our brandy making is the blending process where master distillers use their years of experience with different grape varieties, taste profiles and barrels to ensure that they are creating is a unique product that will enhance the lives of those who consume it.
This is the blend where heritage, modernity, craftsmanship and progressiveness play together, which is what makes us unique.
Just like Viceroy is a Blend of the Best, so are our consumers. We are unique in our own way, a blend of experiences, interests and abilities. We are multi-faceted – A perfect blend of many things. That is what makes us the best “me” that we can be.
