Entrepreneurship can be a tough or smooth journey, depending on the business’s operations and the entrepreneur’s goal.

While many entrepreneurs have succeeded in the venture, others have failed terribly due to various reasons such as inadequate funding, lack of information or poor customer service among others.

Lydia Murithi, an entrepreneur who has been in the shoe repair business for 8 years in Nyeri, says client satisfaction is the difference between staying in business and closing down.

Over the years she has been in this business, she says she has seen dozens of clients who come and commend her for work well done. Through such clients, she has managed to keep her business growing by the day.

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“This makes me proud of my job and that is why I keep coming to my workshop. The satisfaction of my customers brings me joy and that is why I love my job,” she says.

On average, Ms Murithi mends a minimum of 20 pairs of shoes daily which enables her to feed and take care of her three children.

She notes that there are many unexploited opportunities that the youth can take advantage of to curb unemployment. In addition,  Ms Murithi advises the youth not to be selective when it comes to job hunting.

 “I wish to urge the youth to try and venture into all kinds of jobs. It goes a long way once you have mastered the ropes of the job. And for ladies who wish to venture into male dominated occupations, let them know this will demand courage and resilience. The good news is that those who dare to scale such heights end up being successful,” she advised.