Sunday, April 28, 2024

African Originals unveils culture-inspired Mara Gin drink

African Originals, the pioneering craft spirits brand known for its commitment to quality, authenticity, and community empowerment, proudly announces the launch of The Mara Edition Gin.

This exceptional gin, crafted with meticulous attention to detail, pays homage to the rich heritage and natural splendor of Kenya’s Northern Mara region.

Inspired by the vibrant culture of the Maasai Mara community, The Mara Edition Gin embodies authenticity, craftsmanship, and a deep-rooted connection to the land.

Each bottle tells a story of transformation and discovery, inviting gin enthusiasts on a sensory journey through the unparalleled beauty of the Northern Mara’s landscapes and the foraged botanicals meticulously handpicked by Maasai artisans.

“We deeply believe in the power of storytelling and the importance of supporting communities in a meaningful way,” says Alex Chappatte, Founder and CEO of African Originals.

“With The Mara Edition Gin, we aim to establish a tourist stronghold in Kenya, facilitate positive change within the community, and showcase the true spirit of Kenya to the world.”

Crafted with a blend of indigenous ingredients, including Lippia Javanica herbs, wild basil flower, wild honey off the comb, African thistle, and African juniper, The Mara Edition Gin captures the essence of Kenya in every sip.

Its premium quality and unparalleled taste make it a true testament to African Originals’ unwavering commitment to excellence.

“We are proud to introduce The Mara Edition Gin from Kenya to the world,” adds Chappatte.

“From the lush landscapes of the Northern Mara to the hands of our dedicated artisans, every aspect of this gin embodies the spirit of Kenya. We invite gin enthusiasts and connoisseurs to join us on this extraordinary journey of taste, culture, and community.”

African Originals partners with Maasai community to produce new gin brand

The new Mara gin will be available exclusively on African Originals’ e-commerce site, duty-free shops, and luxury lodges, inviting travelers and locals alike to experience the essence of Kenya in every sip.

With a retail price of Sh. 8,500 for a 750ML bottle, The Mara Edition Gin offers a premium experience that transcends boundaries and celebrates the richness of Kenyan heritage.

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