Friday, November 22, 2024

Equity Bank and NALA Ink Deal to enable Kenyans in UK and USA send money back home

NALA

Equity Bank Kenya has signed a partnership with NALA Payments Limited, a  remittance payment processing platform licensed in the UK and United States, to facilitate diaspora remittances into Kenya.

This partnership will allow Kenyans living in the United Kingdom and the United States to send money directly from their banks, through the NALA app, instantly and at the most competitive rates to Equity  Bank Kenya accounts and other mobile wallets.

Equity Bank and NALA Ink Deal to enable Kenyans in UK and USA send money back home

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Equity Bank Kenya offers integrated financial services to their clients and by engaging NALA as its  technology partner, the Bank fortifies its position in remittances by giving its customers access to  simple, competitive and faster services leveraging off the growing popularity of digital channels. In  turn, NALA gains reach to serve more users in the United States and United Kingdom who would like  to save and invest in the Kenyan economy through solid financial infrastructure.

NALA CEO Benjamin Fernandes commented, “NALA’s mission is to increase economic opportunities globally and partnering with Equity Bank is a foundational step for us. Combining NALA’s technology  with Equity Bank’s reach allows us to build stronger financial infrastructure for Kenyans worldwide. Payments in Africa are 1% built, and technology enables us to make strides towards integrating the financial tools for advancement.”

Robert Kiboti, Equity Head of Private Banking who spoke on behalf of Equity Bank Kenya’s Managing  Director Gerald Warui said that this partnership cements the position of the bank as the leading bank  supporting Kenyans in the diaspora to send money to their loved ones as well as for investments. He  added that the bank is delighted to work together with NALA to bridge the access gap.

He attributed this linkage as one that will help widen the geographical reach in the remittances  segment. “Equity will continue to build linkages with likeminded partners such as NALA to ensure that  all its members’ have access to seamless and most competitive remittance services. Using fintech  capabilities has given us a global presence, and as a result we have become a major processor of  remittances payments around the world including across currencies,” he said.

Equity grew the volume of diaspora remittances it processed by 39 percent in 2021 compared to the  corresponding period in 2020, leveraging on the growing popularity of digital channels for sending  money home from abroad. It handled Sh383.5 billion in remittances in the 12 months to December,  up from Sh279.4 billion in 2021.

NALA is also opening a new office in Nairobi, to host a third of the company’s staff. While NALA  operates with a globally remote workforce, operational components like partnerships and customer  support will be grounded in the Nairobi Headquarters under the leadership of NALA COO Nicolai Eddy.

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Despite the array of options for sending money to Africa from abroad, the continent continues to be  the most expensive place to send money. The World Bank estimates average transfer fees to Africa  at ~9%. Further, many of the existing options include hidden fees that make it hard to discern the true  cost of sending money.

Last year the two entities inked a similar deal in Tanzania. NALA and Equity Bank are changing the  paradigm of financial tools across the region by providing fair and transparent services to empower  people with control over their finances.

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