Nation Newspapers: The Nation Media Group has once again opened a new page in its highly decorated history. The media group has become the first media house in Africa to embrace a digital transformation that is expected to revolutionize news in Africa.
Starting from August 1, the media house will introduce a new loo for its newspapers. It has also transformed its website from nation.co.ke to nation.africa. “Today is a proud moment for NMG as we take a bold step that is a turning point towards becoming a modern digital content company,” NMG chief executive officer Stephen Gitagama said. “I am delighted to announce the beginning of our digital transformation journey through the phased launch of our digital brand – Nation.Africa. This digital brand will be our pathway towards monetisation of digital content and taking up leadership in the mobile publishing landscape in Africa.”
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According to the Nation Media’s editorial director Mutuma Mathiu, NMG is seeking to modernise without losing its character and identity. “This retiring look is almost 10 years old and comes from designers in the Mario Garcia stable, a prominent and influential constellation of US and global design stars. The new one is the work of Ms Lucie Lacava, a Canadian, who has reshaped some of the world’s leading newspapers,” he wrote in his Friday column in the Daily Nation. “Our headline typeface is bold, befitting the authority and confidence of a newspaper of the Nation’s standing. Our photography is also a lot more extravagant even though this is likely to be a work in progress. But the use of colour remains restrained; it is generally used for navigation to assist the reader find his or her way around the sections.”
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The media group, which is the largest in East and Central Africa, has thrived over the years on the basis of good and competent journalism. It has also emerged as the pace setter in African journalism and hosts some of the finest journalists across its publications.
“A tremendous journey has begun for the Nation. And there is a place on the bus for all,” said Mr. Mathiu. Nation Newspapers.
