On Friday, a memo purportedly from the Nation Media Group went viral alleging that the company would be firing up to 600 employees by April 2024. This memo is fake.
The memo had claimed that the employees would be sent home over what was alleged to be financial troubles and the ongoing digital disruptions in the way news is now consumed in Kenya.
The Nation Media Group has attributed the memo to a well coordinated smear campaign.
“The cyber warriors on Friday crafted a fake letter alleging that up to 600 NMG employees would be declared redundant by April this year,” the Nation Media Group said.
“They then enlisted their surrogates to spread a full-blown hate campaign featuring video clips of senior officials in the current government who have made public pronouncements undermining press freedom. It is easy to see through this cowardly scheme.”
The memo came amidst a cyber attack directed at the media house, with a nasty hashtag ‘RIPNationMedia’ that has been tending on X (formerly Twitter) since Friday.
The attacks also come at a time when the media house has been running a series dubbed ‘Broken System’ which is highlighting the struggles Kenyans are going through when trying to access basic government services such as passports and national identity cards.