Adnest Africa: Kenya’s capital city, Nairobi, has evolved tremendously. Take a walk through Nairobi’s central business district today. The city under the sun will reveal a range of outdoor advertising strategies largely absent from the market a decade ago.
Construction zones across the city have become highly sought-after advertising spots. The battle has also spilled over to hypermarkets, where firms ads on LED screens. Billboards have become more intricate and elaborate in spreading their messages.
And in any given instance, this growth in the outdoor advertising segment is in line with a positive regional and local economic outlook. As Kenya recovers from the economic ravages of the pandemic, the economy is projected to post a more than a five percent jump this year alone.
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This means that business will be much better than last year. It also means that multiple advertising companies will try to court the growing middle-class consumer base. A few advertisements will be worth their salt, while many will not be worth the banners and billboards they’re set on.
This is why it is important to know which outdoor advertising firm will give you the best returns on your advert.
“A good outdoor advertising will remain virtually immune to consumer avoidance. It can’t be turned off, flipped to the next page, or thrown away. It will communicate and get the desired results out of sheer presence and authority,”
Says Maxwell Oketch, an advertising consultant. When we asked Maxwell to recommend an affordable and effective advertising firm, he named Adnest Africa among the top advertising firms in Kenya today. And so, we wanted to find out the type of package you will get if you choose to advertise your business, goods, or services with Adnest Africa, which was started in 2015.
“We are an Out of Home (outdoor) advertising company that prides itself in providing custom-made advertising solutions to our clientele that helps them maximize on revenues,”
Adnest said in a statement to Bizna Kenya.
For instance, the firm offers a unique, programmatic on-vehicle advertising platform known as StickerRide. This platform allows you to advertise on vehicles, giving you a better, affordable, and very effective means to get your product on the streets.
“Our platform helps make effective on-vehicle advertising by means of a mobile application. You can manage your campaign in real-time and track the effectiveness of your advertising,”
Said Adnest.
The firm further explained that its outdoor advertising packages include:
- Tailor-made Outdoor advertising strategies
- StickerRide (branded vehicles for advertising purposes)
- Mall advertising – Adnest Africa is the custodian of mall branding/advertising across all the major malls in Kenya.
- Billboards
- Corporate and Events Branding
- Street poles
- Bus Parks/shelters
- In-store digital screens (Supermarkets)
- Recreational Parks (Adnest Africa has partnered with Machakos County to utilize Machakos Peoples Park for advertising space). There are various branding opportunities available.
For all your Outdoor Advertising needs, please:
Call: 0782 957 761
or
Email: [email protected]
