The year 2022 is on its final stretch. In less than 30 days, Kenyans will enter the month of December that brings with it the joy of the Christmas Season.
This year’s Festive Season will undoubtedly be a relief for Kenyans following what has been an eventful year. In fact, this season, more Kenyans will be looking to shed off the stressors that have dominated the past 11 months and put on a good cheer.
“Christmas is a good season for coming together and celebrating on a community and family level. These celebrations come with the year’s top compliments such as gifts and discounts,” says advertising consultant Maxwell Oketch.
Interestingly, says Oketch, this implies that Christmas presents an opportunity for businesses to get consumers into stores and capture their attention on the move. With sales during the holiday season surging, businesses can’t afford to ignore this ideal time for advertising.
Many people remember classic TV commercials during the holidays. With the growth of social media over the last two decades, that might seem like the best avenue for your new holiday marketing campaign. However, outdoor advertising has been, time and again, the best medium for holiday advertisements.
Take David Amoke for instance. By December 15, 2021, he had not bought any gift for his two daughters or wife. The holidays were less than a week away. He was feeling the pressure—he wanted to make his wife and kids happy.
Then he noticed street ads on bus shelters and billboards on his commute from the Ambassadeur Bus Stage in the Nairobi Central Business District. These adverts turned out to be perfect placements for the hottest gift ideas.
“I saw ads on outdoor activities and holiday destinations with discounts for families, handbags and jewelry for women and at that moment I knew what I needed to buy. It really took the weight off my shoulders,” he says. “This year, I now know where to look for the best deals in the market for my Christmas shopping.”
According to Oketch, Amoke’s instant decision after spotting the outdoor adverts was not so far-fetched. “The moment the sellers placed their adverts outdoors, their chances of netting customers like Amoke shot up by two thirds.
The majority of consumers make their purchase decisions while driving or riding the bus or when walking in the streets; not when at home,” he says. He adds that the combination of Christmas and outdoor advertising is especially effective for businesses.
According to statistics that were collected by advertising firm Nielsen and OAAA, 3 out of 4 people make impulse purchases around the holidays. In addition, people out of home have a 33 per cent heightened alertness compared with people in home, while 68 per cent of buyers frequently make purchasing decisions while driving.
However, it is not just any type of outdoor advertising that will get you the customers you want. You must be specific and narrow down to the right advertising firm. How do you do this?
According to Oketch, one of the most effective methods is to contrast what various outdoor advertising firms offer and picking the best.
“A good outdoor advertising will remain virtually immune to consumer avoidance. It can’t be turned off, flipped to the next page, or thrown away. It will communicate and get the desired results out of sheer presence and authority,” says Oketch.
When we asked Maxwell to recommend an affordable and effective advertising firm, he named Adnest Africa among the top advertising firms in Kenya today.
And so, we wanted to find out the type of package you will get if you choose to advertise your business, goods, or services with Adnest Africa, which was started in 2015.
“We are an Out of Home (outdoor) advertising company that prides itself in providing custom-made advertising solutions to our clientele that helps them maximize on revenues,” Adnest said in a statement to Bizna Kenya.
The firm further explained that its outdoor advertising packages include tailor-made Outdoor advertising strategies, shopping mall advertising – Adnest Africa is the custodian of mall branding/advertising across all the major malls in Kenya, billboards, corporate and events branding, street poles, bus parks/shelters, in-store digital screens (Supermarkets), and recreational parks.
Apart from specializing in outdoor advertising, Adnest Africa has a special and affordable outdoor advertising package for businesses. This package dubbed Sticker Ride is one of a kind and pioneer innovation in the East African region.
It is also the first digitized transit media platform in East Africa. This platform allows you to advertise on vehicles, giving you a better, affordable, and very effective means to get your product on the streets. “Our platform helps make effective on-vehicle advertising by means of a mobile application.
You can manage your campaign in real-time and track the effectiveness of your advertising,” said Adnest.
To get these services for your business at discounted offers, you should reach out to Adnest through the following contacts: Phone; 0782 957 761 or email: [email protected].
