Former Kenya Broadcasting Corporation (KBC) presenter Bonnie Musambi has been appointed as the new State House Director of operations.
Expressing his gratitude, Musambi has said that he will do what it takes to ensure good services to both the Head of State and the people of Kenya.
“My immeasurable gratitude to God and you, Mr. President, for my appointment as director coordination, state house. I promise my full dedication and loyalty to you and all Kenyans,”
he said.
He will be working with former Citizen Television news anchor Hussein Mohamed who is the State House Spokesperson, in executing all communication matters at the Office of the President.
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Musambi is a seasoned journalist who has worked with the state broadcaster for 14 years. He exited in February last year to start his own station Sang’u FM and contest for the Kitui Central parliamentary seat in the August 2022 General Election.
Musambi, who contested under Ruto’s United Democratic Alliance (UDA), however, lost the parliamentary seat to Wiper Candidate Hon. Makali Mulu, who he congratulated after conceding defeat.
“My political journey begins officially! Despite open and daylight massive rigging in Kitui County, including Kitui Central constituency, I emerged as a strong number two out of 7,”
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He has since been working in his own Sang’u Fm, a vernacular radio station that broadcasts in the Kamba native language. Sang’u is a Kamba word that loosely translates to “sweetness.” The ex-Darubini anchor revealed that the station was started in 2020 as an online audio publishing and streaming platform under the brand name Sang’u under the management of his wife, Betty Musambi.
The station has since grown into a big radio station creating an airwave driven by the tagline, ‘Vaa Nivo Kwaku’ which means, ‘this is where you belong.’ Sang’u Fm broadcasts on 93.4FM in Kitui and Machakos and 96.2FM in Makueni. Its exponential growth has won big chunks of Kamba audience across the Eastern region.
