Redeem Bonga Points: Kenyans have redeemed Sh. 301 million Safricom Bonga points to buy food and household items.
This is after Safaricom extended the loyalty program dubbed Bonga For Good Campaign for an extra 30 days to 3 June 2020 to enable customers to continue using their points to buy goods and services as well as donate to those in need.
According to Safaricom, customers spent most of their points on food, household purchases, solar equipment and paying bills for utilities like internet and pay-TV.
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By the end of phase one, more than 200,000 customers had redeemed more than 670 million points equivalent to over Sh. 200 million, a big boost to the over 140,000 participating merchants at a period when business activities are suppressed.
According to Safaricom, the initiative sought to empower customers by handing them an extra cashflow to buy food and essential services by enhancing the value of Bonga Points by 50 per cent, from 20 cents to 30 cents, as a way of cushioning Kenyans against the impact of the COVID-19 pandemic.
“We have seen Kenyans lose some or all of their income as result of this pandemic, making it difficult to meet their needs. This initiative seeks to empower Kenyans to use the points earned from using Safaricom products over the years to pay for their essentials or to donate them to the most vulnerable in the society,” Safaricom chief executive officer Peter Ndegwa said. To redeem or transfer Bonga points, customers dialed *126#.
Bonga Points loyalty programme was introduced in January 2007 and allows customers to earn one point for every Sh. 10 spent on voice calls, short messages, data and M-Pesa services.
