Rubis has surpassed TotalEnergies in market share in 2024, becoming the second-largest oil marketing company in Kenya.
This is according to data from the Energy and Petroleum Regulatory Authority (EPRA), which shows Rubis’s market share rose to 15.56 percent compared to TotalEnergies’ 15.06 percent stake.
EPRA states that as of December 2023, Rubis had a local market share of 14.05 percent, while TotalEnergies had a 14.88 percent stake behind Vivo, which recorded a 22.07 percent market share.
Vivo Energy, a retailer of Shell-branded petroleum products, maintained its market lead with a 22.24 percent share.
The top three players now control approximately 52 percent of the local petroleum market, up from a combined share of 50.5 percent in December last year, as indicated by the Herfindahl-Hirschman Index (HHI).
The report attributed Rubis’s market share gain to its aggressive investment in Kenya’s oil sector, enhancing its distribution network and expanding its retail outlets.
On the other hand, competition and market pressures slowed TotalEnergies’ growth losing the second position it has held for several years.
Both Rubis and Total are based in France and rank among the world’s largest publicly traded petroleum and petrochemical enterprises.
Below is the list of the top 10 oil marketing companies in Kenya according to the latest rank by EPRA.
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| Rank | Company | Market share |
| 1. | Vivo Energy Kenya | 22.24% |
| 2. | Rubis Energy Kenya | 15.56% |
| 3. | TotalEnergies Kenya | 15.06% |
| 4. | Ola Energy Kenya | 5.93% |
| 5. | Be Energy Limited | 4.43% |
| 6. | Galana Energies | 2.71% |
| 7. | Stabex International | 2.39% |
| 8. | Oryx Energies Kenya | 2.33% |
| 9. | Lake Oil Limited | 2.17% |
| 10. | Tosha Petroleum | 2.17% |