Safaricom (NSE: SCOM), in partnership with the Nairobi Securities Exchange (NSE), has today launched Ziidi Trader, a new platform on the M-PESA app that enables Kenyans to buy and sell listed shares on the NSE directly from their mobile phones.
The launch represents a significant step in expanding access to capital markets, leveraging M-PESA’s scale to bring investing closer to millions of Kenyans through a secure and easy to use mobile experience.
Ziidi Trader operates under the oversight of the Capital Markets Authority, ensuring investor protection, transparency and market integrity, while supporting informed longterm investing through clear disclosures and investor education.
The launch builds on Safaricom’s commitment to champion financial access and wellness; and marks the latest milestone in the evolution of the Ziidi Investment Platform. Safaricom began this journey with Ziidi MMF, which encouraged disciplined saving and investment, followed by Ziidi Shariah, offering inclusive, Shariah‑compliant options. With Ziidi Trader, Safaricom is expanding the platform even further, giving customers access to the stock market through a simple, secure, and fully digital experience.
“Ziidi Trader is a powerful step in democratizing wealth for our customers. For eighteen years, MPESA has transformed how Kenyans live, work and do business. Today, in partnership with the NSE, we are extending that impact to how our customers build and grow their wealth. Our ambition is to be a trusted partner in powering digital lifestyles, making investing simple, convenient and accessible to everyone, everywhere.” said Peter Ndegwa, CEO, Safaricom PLC.
Buying and selling of shares via M-Pesa starts on NSE
By integrating NSE trading into the M-PESA ecosystem, Ziidi Trader simplifies the investment journey, allowing customers to buy and sell shares, monitor their portfolios and access market insights seamlessly within the M-PESA App.
“Partnering with Safaricom is helping us bring the stock market closer to everyday Kenyans,” said Frank Mwiti, CEO, Nairobi Securities Exchange. “By making NSE trading available through M-PESA, we are making it easier for more people, both locally and abroad to invest and play an active role in Kenya’s economic growth.” he added.
With Safaricom’s trusted technology and the NSE’s market expertise behind it, Ziidi Trader keeps your investments safe, your data protected and your transactions running smoothly every step of the way.
Additionally, Ziidi Trader lets customers invest in corporate bonds, providing an easy and secure way to expand their portfolios and explore new opportunities in Kenya’s financial markets.
M-PESA customers can access Ziidi Trader on the M-PESA App under the Financial services tab. Upon accepting the terms and conditions, they can start investing from as little as one share.
Ziidi Trader is aligned with Safaricom’s broader smartphone and digitization agenda, while complementing the NSE’s efforts to modernize market access and promote investment education. By simplifying access and complementing the existing ecosystem, Ziidi Trader contributes to a shared mission of growing financial literacy and investment confidence nationwide. This collaborative approach will allow the platform to evolve further, accommodating even more players from across the investment community as part of the two institutions’ commitment to driving inclusive financial participation.
Ziidi Trader is now live on the MPESA app, offering millions of Kenyans a modern, reliable and fully digital way to participate in the country’s economic growth. As Safaricom continues to deepen its commitment to financial wellness, Ziidi Trader represents a major step toward empowering customers with the tools, knowledge and confidence to build longterm wealth.
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