Held as part of the M-PESA @ 18 Nairobi Region engagements, the forum brought together 250 digital taxi- hailing drivers & operators to learn about entrepreneurship and smart money practices.
Nairobi, 6th August 2025… Safaricom (NSE: SCOM), today held the Safaricom Safire Connect Forum in Nairobi Region, bringing together 250 cab drivers, ride-hailing operators and other players in the mobility sector for a day of financial learning and empowerment.
The Safaricom Safire Connect forum is part of Safaricom’s ongoing efforts to support enterprising Kenyans to scale their business ventures and earning opportunities.
Drivers in the mobility sector are a key part of this group, often navigating economic uncertainty with resilience, adaptability, and ambition.
“Safaricom Safire Connect is about unlocking opportunities for the everyday hustler. Whether you’re a cab driver or a fleet owner, we want to walk with you on your growth journey, offering the tools, knowledge and networks you need to succeed,” said Esther Waititu, Chief Financial Services Officer, Safaricom PLC.
Hosted at Strathmore University, the guests interacted with digital tools and Safaricom solutions tailored for businesses.
The day featured a lineup of expert sessions, from DTB, Centonomy, TransUnion, E-Mobilis, and Strathmore Business School, designed to support growth and innovation in the mobility sector. Participants gained insights on entrepreneurship, financial wellness, digital upskilling, and credit awareness, equipping them to run their operations more effectively.
Safaricom business solutions showcased include Ziidi MMF, Fuliza ya Biashara, Pochi la Biashara, Lipa na M-PESA, and Taasi Till, all developed to enhance business efficiency, drive growth, and expand financial inclusion for everyday entrepreneurs.
Among the many inspired attendees was Samuel Wanderi, CEO of Royal Rides, who found the Safaricom Safire Connect Insightful “I’ve learned a lot about financial freedom and the digital tools I can use to invest and grow my income. I’m also leaving here empowered to think more innovatively about how I run my business.”
The Safaricom Safire Connect Forum is among several community-driven activations under the M-PESA Sokoni – a celebration of 18 years of M-PESA, featuring customer delights through roadshows, rewards, and engagement forums, deepening Safaricom’s commitment to empowering communities across Kenya.
