In Kenya’s fast-growing betting landscape, self-exclusion has become a buzzword, and rightly so. As the conversation around responsible gambling gains traction, players, regulators, and platforms are turning to self-exclusion tools as a safety net. But the real question is: Are they working?
What is Self-Exclusion, anyway?
Self-exclusion is a voluntary process in which a player decides to take a break or permanently stop accessing betting services. This could be for a few days, months, or indefinitely. The aim is to give individuals struggling with control the power to pause and reset.
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In Kenya, this is backed by the Betting Control and Licensing Board (BCLB), which mandates licensed platforms to offer clear, accessible self-exclusion options.
How Self-Exclusion Works on Kenyan Platforms
Most licensed betting operators in Kenya, including MayBets, offer features such as:
These tools are integrated into user dashboards and can be activated with a few clicks, no paperwork, and no awkward conversations.
“You don’t have to explain yourself. If you feel it’s time to step away, we respect that choice 100%,” says Chris Onyango, Head of Marketing at MayBets.
The Uptake: Are People Using Them?
Yes, but not as many as you’d think.
According to informal data from local responsible gambling initiatives, self-exclusion rates have increased in the last two years, especially during major football tournaments. However, stigma and lack of awareness keep many from activating the tools.
“Some players fear they’ll be judged or think they’re ‘quitting,’ but really, it’s the smartest move when you need clarity,” says Wanja, a youth counsellor in Nairobi.
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Psychological Power or Digital Checkbox?
While the tools exist, their success hinges on mental readiness. Tools help, but real change often comes from support systems, financial counselling, and community awareness.
That’s why MayBets is partnering with local mental health organizations to make self-exclusion more than just a button. It’s about creating a culture of intentional, informed gaming.
What’s Next for Kenya?
The future looks promising. With the BCLB pushing for stricter compliance and industry players like MayBets stepping up, we could see:
Do They Work?
Yes, but only if we use them. The tools are there, and the intent is clear. Now, it’s up to players, platforms, and society to normalize taking a break.
Sometimes, the most brilliant move isn’t a last-minute corner goal. It’s choosing to sit out the match.
