Thursday, May 26, 2022

SimpliFine to offer bread and baked products following acquisition of Ennsvalley Bakery

SimpliFine, a Kenyan integrated food producer offering locally sourced and manufactured food products across East Africa, completed the acquisition of Ennsvalley Bakery. SimpliFine will launch in the market with a range of 21 baked products arriving on shelves that include bread, buns, muffins and cakes. In addition, SimpliFine will take over the production of baked goods at Chandarana Foodplus supermarkets.

SimpliFine to offer bread and baked products following acquisition of Ennsvalley Bakery - Bizna Kenya
Steve Carlyon, SimpliFine President speaks during the launch of SimpliFine Bakery – Bizna Kenya

The refreshed range of products will feature both SimpliFine and Ennsvalley brands to serve the needs of the market.

“Ennsvalley is a respected Kenyan brand; SimpliFine will honor its heritage by continuing to deliver quality and value to customers. We look forward to leveraging Ennsvalley’s history as we launch exciting new SimpliFine baked products for the discerning Kenyan customer,”

said Steven Carlyon, the SimpliFine president for Kenya.

My “Nyama Choma Place” Became Busy Beyond My Imagination

The announcement follows the recent acquisition of Alpha Fine Foods by SimpliFine’s parent company, BlackIvy, as well as the acquisition of French fries and potato production company based in Naivasha, making Ennsvalley their third acquisition in the last seven months. SimpliFine offers a one-stop-shop for customers seeking a range of vegetable, meat and bakery products.

SimpliFine to offer bread and baked products following acquisition of Ennsvalley Bakery - Bizna Kenya
Some of the SimpliFine baked goods introduced under the new SimpliFine Bakery product range – Bizna Kenya

The acquisition of Ennsvalley reaffirms SimpliFine’s commitment to provide quality, locally sourced, fine foods across the region while creating jobs and strengthening the economy. The rapidly growing food producer is using advanced supply chain management and operational expertise to ensure high-quality and cost-conscious food is locally sourced, manufactured, and delivered to customers efficiently and safely.

“SimpliFine is committed to making good food using local ingredients. We are passionate about growing communities by delivering nutritious, quality foods at accessible prices. We are excited to launch our bakery division and look forward to introducing a range of new products over the coming months.”

About SimpliFine

SimpliFine is a food production company offering locally sourced meat, vegetables, French fries, baked goods and other foods to restaurants, hotels, and retailers across East Africa. The sales team of SimpliFine can be reached at +254 20 651 251 and +254 733 786 202 or via www.simplifineafrica.com.

About BlackIvy

BlackIvy is a US-based company that builds, operates, and scales businesses that drive long-term growth and resilient value in essential sectors – food, housing, healthcare, warehousing and logistics – in Sub-Saharan Africa. BlackIvy’s aims to unlock significant value for stakeholders by integrating food production with world-class, temperature-controlled storage and logistics across Africa. Over the next 12 months, BlackIvy anticipates launching additional operations to broaden and deepen its food and logistics capabilities.

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