Kenya Breweries Limited (KBL), under the Smirnoff Ready To Drink (RTD) brand, last Saturday treated tens of thousands of music and fashion fans to an electrifying weekend of top acts.
The fourth iteration of the Smirnoff Unleash your Edge Fiesta delighted attendees with top-tier performances from the region’s top hip-hop artists, including Khaligraph Jones, Wakadinali, Odongo Swagg, and Nexter artist Kamwana.
Starting from 2pm, the crowd was entertained by Kaneda, DJ Grauchi, Amapiano DJ Karaoski, MC Gudah Man and DJ Ves Vester. Fashion icons At Odds kept the crowd glam with edgy streetwear fashion expressive of the brand’s ambition.
Brigid Wambua, brand manager for KBL Smirnoff, stated during the event that
“Flavour with Edge is Smirnoff’s way of celebrating people and their edginess, through edutainment events, while letting Smirnoff RTD consumers discover the alternative to ordinary by creating flavour drinking experiences that are effortless, yet mischievous and distinctive.”
Fresh push to hike beer, sim card, wine and spirits taxes
The Campaign is a follow-up to the Unleash your Edge Campaign that was introduced earlier this year through its string of Flavour with Edge Fiesta events. It is aimed at Generation Z, which is all about good vibes, music, and fashion.
Customers only needed to purchase a bottle of Smirnoff Vodka Flavours, a six-pack of Guarana, or a bag of Black Ice from retailers like ke.thebar.com, Glovo, Chupa Chap, Naivas, and Quickmart to receive a ticket. Smirnoff RTD has a delicious and energizing flavor that can give events more intensity (variety and new experiences).
