Eldoret lights up with the Smirnoff Jamhuri bash

Eldoret’s Tamasha Lounge was the epicentre of music,  energy, and celebration this past Saturday, as the Smirnoff Jamhuri Bash turned the town into a hub of creativity and bold individuality. This unforgettable event, part of Smirnoff’s iconic “We Do We” campaign, brought together revellers to celebrate Jamuhuri weekend with unmatched flair.

The night came alive with electrifying performances by Fathermoh, Tipsy Gee, MC Gogo, DJ  Daffy, and the SBOB Rift finalist KJ the Deejay. Each artist and DJ delivered thrilling sets that kept the crowd grooving well into the night, creating an energy-packed experience for all attendees. MC Gogo’s lively hosting and the DJ’s exhilarating mixes ensured that the night was nothing short of unforgettable.

Adding to the celebration, the Shopper Marketing Manager, Jonathan Rutto, noted that the event showcased an ingenious collaboration. He emphasized the importance of music as a critical pillar in building a lasting brand, stating, “This event offered an incredible opportunity to come together and celebrate our shared passion for music and creativity. The turnout from  revellers was a testament to the unifying power of music, and the performances by our  talented artists and DJs truly made this a night to remember.”

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Each artist had the opportunity to be interviewed, where they expressed their deep appreciation for Smirnoff as a brand that continuously champions creativity and individuality. The artists highlighted how Smirnoff has consistently supported their careers,  giving them platforms to showcase their talent and connect with audiences across Kenya.  They spoke about their love for the brand and the opportunities it has provided them to grow and shine in the entertainment industry.

True to Smirnoff’s tagline, “Unleash Your Edge,” the event encouraged attendees to explore their unique edge through music, dance, and fashion. From high-energy performances to  Smirnoff’s signature immersive activations and tantalizing cocktails, the Smirnoff Jamuhuri  Bash provided a one-of-a-kind festive experience.

The night also featured exciting special offers, including complimentary tickets with purchases of Smirnoff bottles and six-packs, fuelling the festive spirit and ensuring Tamasha  Lounge was packed with music lovers ready to celebrate Jamuhuri in style.

Smirnoff Jamhuri Bash wasn’t just a party — it was a movement, amplifying Kenya’s vibrant entertainment scene while fostering a sense of community through creativity and bold individuality.