Kenya Breweries Limited (KBL) made a significant impact with the launch of Snapp Dry Cider, a stylish and refreshing addition to its expanding cider lineup. The exclusive event, named Snapp Socials: The Long Brunch, was held at the beautiful Naiposha Gardens, where a select group of industry influencers, media figures, and cider lovers gathered to celebrate taste, lifestyle, and innovation.
The introduction of Snapp Dry Cider aligns with KBL’s ongoing strategy to provide premium, innovative beverages that cater to changing consumer preferences. With its crisp, semi-dry flavor and balanced fruitiness, Snapp Dry Cider is crafted for the modern woman who values a sophisticated drinking experience.
A Stylish Affair
Guests arrived dressed in elegant, brunch-themed outfits, creating the ideal atmosphere for an afternoon filled with sophistication and enjoyment. The event was thoughtfully designed to offer an immersive experience, featuring personalized cider tastings and lively discussions about the latest trends in the beverage industry. Live music, art displays, and interactive brand experiences contributed to the event’s lively atmosphere.
Attendees savored specially curated food pairings that complemented the crisp profile of Snapp Dry Cider, demonstrating how the drink fits seamlessly into various social occasions. Among the notable guests were lifestyle content creators, renowned DJs, and key figures in the beverage sector, all excited to sample KBL’s latest offering.
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A Toast to Innovation
At the launch, Faith Nyambura, Marketing Manager – Innovations at East African Breweries Limited (EABL), shared her enthusiasm for the new product, saying: “The launch of Snapp Dry Cider reflects our keen awareness of changing consumer trends. We understand the growing demand for premium beverages that combine taste with lifestyle appeal, and Snapp Dry Cider is our response to that demand.”
As millennials and Gen Z consumers increasingly seek out less sweet, fruitier, and lower-alcohol options, Snapp Dry Cider is poised to establish a strong presence in the Kenyan cider market, building on the achievements of Tusker Cider and Manyatta Cider.
Where to Find Snapp Dry Cider
You can now find Snapp Dry Cider at major retailers, supermarkets, and online shopping platforms, making it easy for consumers to enhance their drinking experience.
Following the success of the inaugural Snapp Socials event, KBL is gearing up for more exciting activations that aim to unite cider enthusiasts for memorable experiences. Here’s to a new era of refined refreshments!
