Popular Kenyan singer Stevo Simple Boy is set to venture into business. Simple Boy has announced that he will soon be launching his own brand of soft drinks.
The brand is dubbed Freshi Barida Juice. This move comes a few months after Simple Boy changed his management over exploitation. He lost amongst others social media accounts that had a following of over 500,000 Kenyans.
“Na Mungu akitujalia zitakuwa madukani hivi karibuni tuzidi kuwa freshi barida (God willing, this brand will be on sale soon),” he said.
Simple Boy, who has gained popularity over his unique voice and music, and his catchy one-liners. He is behind the Freshi Barida catch phrase, a form of greeting that that has taken Kenya by storm.
Joy as ghetto rapper Kanambo Dede resumes school years after dropping out
Simple Boy will be seeking to ride on the popularity of this phrase in marketing his new soft drink brand.
Simple Boy, who hails from Kibera, is the second last born in a family of eight children and an elder to his twin sister. His music mostly revolves around societal issues. In 2019, he rose to fame after he released his song “Mihadarati” where he was addressing the dangers of drugs.