Saturday, April 20, 2024

Equity targets deep-pocketed customers with ‘branches for the rich’

Equity Bank is set to open four more branches that are aimed at serving deep-pocketed customers. The branches are part of a drive dubbed as ‘Supreme Banking’ and require customers to maintain a deposit of Sh. 200,000.

According to the Business Daily, the branches have classy lounges with free wireless Internet. The customers have personal relationship managers and a choice to operate their accounts in the local currency or any of the global majors including the US dollar, British pound and euro.

“The bank has been adding an average of two branches to its supreme branch network every year since 2013 and is expected to hit 20 outlets across the country by 2020. The 16 branches are in Nairobi, Mombasa, Eldoret and Kisumu. It is now seeking a presence in other counties,” the paper reports.

It further quotes the bank’s chief executive officer, Dr. James Mwangi in a note to investors affirming that the lender will be opening more branches for the deep-pocketed across the country. “Equity Bank has embarked on a process to roll out supreme branches countrywide, as it sets its eyes on positioning the outlets as relationship management centres of excellence,” says Dr. Mwangi in the note.

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