In the last couple of years, Tata trucks have increased their presence on Kenyan roads and with each day their numbers on our roads continue to grow.
The Tata brand has dominated the construction industry, with the Tata tipper being the preferred truck by most contractors. Tata has stamped it’s feet as Kenya’s market leader when it comes to tippers.
Away from the construction industry, the Tata brand has become a force to reckon with even in the light and medium duty category of trucks. They have provided a wide range of products for different purposes which have become valuable alternatives in the market today.
So why do their numbers on our roads keep growing? This is largely because of their unique selling points.
Proven reliability: The construction sector of our economy has proven that Tata Trucks can withstand even the harshest of conditions and still run efficiently.
Tata is the first truck manufacturer in the East African market to provide a 5 year warranty for their trucks. (4 years for those in the construction industry). Most other manufacturers give only around 1 year. The extended warranty has boosted the confidence most business people have in the brand.
Cross border warranty: Again, Tata has pioneered cross border warranties in the Kenyan market. This means if you own a Tata truck that operates between Kenya and other East African countries, and your truck happens to break down outside Kenya, you will be able to enjoy your warranty and get the repair service in that country you are in.
A wide branch/dealer network: Availability of spare parts is a key concern for most individuals or businesses who buy and run trucks. Tata has invested in a wide dealer network that covers most major towns along Kenya’s major Highways. The dealer network still continues to grow as the demand for Tata Trucks is rising.
Value for money: Tata products are competitively priced but in spite of that, they provide immense value. Tata strives to provide vehicles that are not only pocket friendly to SME’s but also value driven.
Asset financing: Did you know that you can get 95% financing for Tata products? This has made it easy for individuals and businesses to acquire trucks without having to commit so much money on the asset. This means that buying a truck does not have to affect the cash flow of your business.
With the different sectors of the economy slowly peaking pace once more after the adverse effects caused by COVID-19 pandemic, the demand for trucks has started to grow once more and it’s important for businesses to get the right truck for the right job, one that combines reliability, good fuel economy and a good price tag. Would you consider buying a Tata truck?