Kenya Breweries Limited (KBL) through its flagship brand Kenya Cane will be hosting “The Greats Fest” cultural extravaganza in Thika this Saturday 17th December at the Iva’s Garden, Kabati.
The event that seeks to engage consumers to proudly celebrate their culture through music, food, and heritage will be headlined by Mugithi sensation Sammy Wagithomo and Peter Kihambati Solo alongside DJ Qariz (Kenya) and DJ Ricmoh.
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This is the second cultural extravaganza after a successful activation in Nakuru which saw consumers treated to an indelible party experience and performances by Kenya Cane brand ambassador Savara, regional artiste Sweet Star and DJ Ricmoh.
“The Greats Fest Thika edition is an opportunity for our Mountain Region consumers to come out and celebrate as we kick off the festive season. Let us toast to this year’s wins – great and small, with great music, food, and a legendary Kenyan spirit. Kenya Cane remains at the core of every Kenyan hustle and exists to celebrate the Kenyan spirit of hard work and resilience. It is for this reason that we toast twice,” said Kennedy Mutula Marketing Manager – Branded Spirits East Africa.
The brand recently launched the “The Greats Toast Twice” campaign and platform to create opportunities for consumers to celebrate the small wins and achievements that bring them closer to their ambitions and inspire them to continue moving forward.
As part of the campaign, the brand is partnering with Grammy-acclaimed artist Savara Mudigi and intends to work with more artists through the cultural extravaganza that will be taking place in various regions across the country.
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Since its foundation in 1976, Kenya Cane has had a rich heritage interwoven with the history of the Kenyan nation.
A beverage proudly made in Kenya by Kenyans that has not only embedded itself in many significant memories but also a marker of our experiences. Kenya Cane is available in various variants KC Smooth, KC Coconut, KC Pineapple, and KC Citrus Fusion.
Please drink responsibly. Alcohol is not for sale to persons under the age of 18yrs.