The 2024 Tusker Oktobafest kicked off on a high note in Nairobi and Eldoret this weekend with activations at Enkare, Kitengela, and Timba XO, Eldoret that doubled as a celebration of beer and culture as well as a tribute to our national heroes.
Revelers at both locations were treated to an elaborate beer and culture festival featuring KBL’s rich portfolio of beers and live performances by top music acts, with Les Wanyika taking revelers down memory lane with their soulful performances of timeless hits like Sina Makosa, Nimaru, and Barua Yako among many others and Khaligraph Jones in true OG fashion bringing the house down hit after hit at Timba XO in Eldoret.
Tusker Oktobafest at Enkare, Kitengela, delivered a groovy rhumba night perfect for beer. Headliners Les Wanyika’s performance was a perfect blend of nostalgia and celebration, as both longtime fans and younger ones swayed to their rhythmic beats, savoring the classic Rhumba that has been a staple in Kenyan music for decades.
TBM Band took to the stage after, delivering an energetic performance of contemporary and Afrobeat tunes, the perfect build-up for the evening as beer lovers and Oktobafest fans took the time to sip and enjoy as they sung along to the tunes.
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Timba XO served high-energy party vibes with MC Nick The Trend, DJ Pierra, DJ Tibz, and resident DJ Aleckie keeping the party going and the beer flowing as revelers could not get enough of the performances by Vijana Barubaru and Khaligraph Jones.
Attendees also got the chance to interact with their favorite beer brands as the event delivered an intricate brand immersion complete with beer shandies and quizzes to test the reveler’s knowledge of the liquid for a chance to win merchandise.
“Bringing Oktobafest to the regions has turned out to be an amazing experience for both the brand and our consumers. We have enjoyed allowing consumers to show us how they do beer and culture in Nairobi and Eldoret and they have in turn enjoyed a more intimate brand experience tailored to their specific cultural nuances. The reception in the regions has been amazing and we look forward to replicating equally amazing experiences for other regions in the coming weeks.” Said Brigid Wambua, Senior Brand Manager, Tusker.
This year marks a shift for Oktobafest as the festival expands its reach beyond Nairobi to celebrate the rich cultural diversity across Kenya. Tusker Oktobafest 2024 promises to be a vibrant celebration of Kenyan beer, music, and culture with each location offering a distinct flavor of performances.
The Mashujaa Weekend activations in Nairobi and Eldoret mark the beginning of a series of regional activations lined up across the country, promising thrilling experiences in the weeks ahead.
As part of celebrating the month of beer, there will be a range of offers and experiences to reward beer consumers across Kenya. These promotions will include discounts, online flash sales and exclusive experiences, all aimed at celebrating Kenya’s rich beer culture.
