You might consider what Steve Pogorzelski has found. He’s spent the past 25 years vetting hundreds of candidates for leadership jobs, notably as group president of Monster.com Worldwide, where he helped the career site more than triple its revenues to $1.4 billion. Last August, Pogorzelski stepped in as CEO at sales and marketing data analytics firm Avention (formerly OneSource), where he has since replaced six out of eight of the company’s C-suite executives.

How candidates use two pronouns can reveal (almost) everything you need to know.

“What has been your biggest professional success so far, and why?”

It may sound like the same question every other interviewer asks, but Pogorzelski is listening for something different. After all, most people’s biggest successes are already obvious from their resumes, cover letters, and social media profiles. “What I want to hear is the word ‘we,’” he says. “The way someone describes how they achieved their biggest goals speaks volumes about them as potential leaders.”

“What has been your biggest failure, and why?”

Again, this query is such a staple of job interviews that candidates are likely to have a canned answer ready to go. What they may not realize is that Pogorzelski is listening for where they put the blame. “The word I want to hear when people answer this is ‘I,’” he says. “If someone tells me they failed at something because someone else messed up, or the economy was bad, or for any other reason that was not their fault, that’s a big red flag.”

“What could the company be doing better than we do now, or how could I do my job better?”

Very few people expect this question, so an interviewer can get a glimpse of how a candidate thinks on his or her feet. And it’s a good way to find out how much research and thought someone has put in before the interview. Any response that shows a thorough knowledge of the company, the industry, and the competition is okay, and may even reveal some useful insights.

source:fortune