Absa Bank Kenya together with Visa, a global leader in digital payments, have today launched the Absa Business Credit Card, aimed at empowering Micro, Small, and Medium Enterprises (MSMEs) by improving transactional efficiency and expense tracking across Kenya and beyond.
Tailored to suit unique business needs, the Absa Business Credit Card gives businesses the ability to optimize their cash flow with flexible interest-free credit options of between 20 to 50 days on payables. The card comes with 24/7 global emergency support and a variety of tools to better manage their business.
The Card also offers a full suite of benefits and privileges, putting businesses in complete control. This includes digital card management capabilities with enhanced reporting dashboards; and access to more than 40 business providers, like Google Workspace, Shopify, and DocuSign, to help customers save money as they digitally transform their business.
The new Card was unveiled at the 2025 Absa SME Business Forum, themed “Innovation for Growth: Unlocking Kenya’s Enterprise Potential.” Speaking during the forum, Elizabeth Wasunna-Ochwa, Absa Bank’s Business Banking Director, highlighted the bank’s dedication to empowering MSMEs as part of its broader SME strategy.
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“As our business customers’ requirements and aspirations evolve, so have our offerings. In partnership with Visa, we are thrilled to be one of the pioneering financial institutions on the continent to launch the new Absa Business Credit Card that is designed for our Business and Corporate customers.”
She added: “Our customers have clear expectations and are looking for a distinguished and rewarding experience that caters to their unique business needs and preferences. The Absa Credit Card promise to deliver this and more.”
Speaking at the same event, Hon. Susan Mang’eni, Principal Secretary, State Department for Micro, Small and Medium Enterprises (MSME) Development said: “For years, MSMEs have dealt with challenges that include limited access to affordable, flexible and secure financing. They need solutions that unlock their potential and enable them to compete globally. Therefore, the launch of the Absa Business Credit Card is not just monumental, it is a signal that the financial sector is ready to meet the growing needs of MSMEs.
On their part, John Njoroge, Visa Kenya Country Manager added, “at Visa, we are committed to empowering businesses of all sizes through secure, innovative, and inclusive payment solutions. Our partnership with Absa Bank on the Business Credit Card is a testament to this commitment. We believe this solution will unlock new opportunities for MSMEs by enhancing their ability to manage expenses, access working capital, and grow sustainably in today’s digital economy.”
The new card offers a convenient and flexible financial solution designed to meet the evolving needs of SMEs. It provides instant access to working capital with an interest-free period of up to 50 days, helping businesses better manage their cash flow. The card also enables seamless cross-border payments, supporting trade remittances and international supplier transactions.
Beyond working capital, the card caters to a wide range of SME payment needs. These include travel and office expenses, fleet expense management, trade payments for distributors and retailers, as well as software and application purchases, particularly beneficial for tech entrepreneurs looking to scale their ventures.
The Absa Business Credit Card is being launched in all the markets where Absa Group operates in and is designed to address the diverse needs of business customers, particularly those with a multi-geographical presence.
