Most investors in the country have decided to channel their money in seafood business. There is increasing demand for sea food internationally and national wide mostly in Nairobi and the coastal region due to the uprising of international food restaurants. Therefore, an abrupt rising demand for a healthy and sustainable seafood supply. But today’s seafood innovators are seeking capital from a range of investors, and they offer ample exit options. Many will get snapped up by larger public or private food companies, and some have the potential to go public themselves. The investors are throwing their money into the ocean, for good reason. Here are the reasons;
Global and National rocket demand for sustainable seafood
Eaters worldwide love seafood. It’s already an industry worth billions, and demand is rising rapidly along with the national middle class. Seafood has been the fastest-growing animal protein sector for the past decade but Kenyans knew a little about it. People everywhere care about quality , better tasting and better health for communities.
Demand for sustainably caught wild seafood has shot up, especially among large retail chains with ambitious sustainability commitments. This creates opportunities for producers to drive value in the market through sustainability branding and messaging. To increase the supply of sustainably captured seafood, entrepreneurs are developing fishing gear that is more fuel-efficient and less destructive . This is to allow fishers to limit unwanted by-catch and target the species they want.
Convenience sells all over the world
Packaged foods and subscription business models and direct delivery are changing the way people buy and eat seafood.
Amazon’s planned purchase of Whole Foods is expected to jolt seafood sales and delivery expertise with a grocery chain that excels at promoting convenient sustainable seafood options. This not only opens new channels for packaged seafood providers, it also should make it easier for shoppers to assemble the ingredients of a quick, healthy and sustainable seafood meal.
Investors feel the pull of seafood’s rising tide
Investors attracted by these trends will find a healthy ecosystem of promising new seafood ventures to invest, from a diverse set of geographies and categories.Investors are already lining up to learn about the industry and meet entrepreneurs with powerful forward-thinking seafood business knowledge.
With the rapid culture change, there will be a promising increase in demand for seafood.