Content creators with 500 subscribers can now make money from their videos in the latest YouTube changes.
The Google-owned video-sharing platform lowered eligibility requirements for content creators to get access to monetization features with YouTube Partner Program (YPP). YouTube generally places ads on content under YPP.
Previously, the platform required content creators to have at least 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days to qualify for the YPP.
Now, the subscriber threshold has been lowered to 500 subscribers, with a minimum of 3 public uploads in the last 90 days and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
The new changes are expected to be implemented in other YPP qualifying countries later in the year, after a successful pilot in the U.S., the U.K., Canada, Taiwan, and South Korea, over the next month.
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Qualifying creators can apply to join YPP and have access to numerous revenue options such as Super Thanks, Super Chat, Super Stickers, channel memberships, and the ability to market items through YouTube Shopping.
The new changes breathe relief to content creators who have for years been locked out of the monetization program due to low followings.
How to Monetize Your YouTube Channel
Qualifying creators can join the YouTube Partner Program and start making money from their videos.
The money a YouTuber makes for 1,000 views, however, differs based on the type of content, geographical location, and length of the videos. Those in Western countries make more money than content creators in other countries.
For instance, a YouTuber in Kenya earns as low as Sh1,000 (under $10) per 10,000 views compared to the Sh.4,000 ($29.30) per 10,000 views earned by creators in Western countries for lengthy videos.
Another key thing in the amount of money creators make is the video watch time. While a video can attract a million views, it can create less revenue due to less watch time, with some viewers skipping ads or using ad blockers.
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Let’s take a look at the top ways to earn money on YouTube:
YouTube Ads
This is the most common way of making money on YouTube. If you are a member of the YPP, you can turn on ad monetization for individual or multiple videos on your channel.
The ads are placed at the beginning or in the middle of the videos. With several YouTube ad formats available, creators are able to control the placement of ads on their videos.
Key to note is that to qualify to run ads, creators must meet YouTube’s advertiser-friendly content guidelines.
To get started:
- Sign in to YouTube.
- Go to YouTube Studio.
- In the left menu, select Content.
- Select a video.
- In the left menu, select Monetization.
- Choose the type of ads that you want to run.
- Click Save.
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Paid Sponsorships
Paid sponsorships are when brands and businesses pay or sponsor a content creator to pay, use or demonstrate their product in a video. While sponsorships are provided by brands to creators, it benefits both parties as well as the viewers.
YouTube Premium Revenue
If your content is under YouTube Premium, you will get part of the fee paid by a viewer who is subscribed to YouTube Premium when they watch your content.
All content posted must meet YouTube’s Community Guidelines to be eligible for YouTube Premium revenue.
