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Kenyans can now access affordable locally assembled smartphones following the launch of the state-of-the-art East Africa Device Assembly Kenya Limited, located in Athi River.
The device assembly factory was a joint venture of local Mobile Network Operators and International device manufacturers. The devices, which will be available countrywide at Faiba shops and dealer stores as well as Safaricom shops and the Masoko online platform, will retail from KES. 7499.
The anchor mobile phone devices at launch will be the 4G-enabled Neon 5” “Smarta” and 6 ½” “Ultra”, with further devices diversifying the product range to be launched in the next few months, including a locally assembled tablet.
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The factory, which is in fulfilment of the government’s promise to establish local smartphone assembly capacity in Kenya, has been built with the ability to produce up to 3 million mobile phone units annually.
“This assembly plant will support the government’s agenda to enhance digital inclusion in the country. We have achieved affordability through a collaborative approach that comprises industry partnership and favourable government policies,”
said Joshua Chepkwony, Chairman of EADAK and Chairman & CEO of Jamii Telecom.
Additionally, it is projected that the factory will generate between 300 and 500 direct jobs, foster local talent development and contribute to the country’s economic growth.
“The launch of EADAK reaffirms our belief in the power of connectivity to transform lives and drive economic progress. This partnership underscores our relentless pursuit to expand 4G access and empower Kenyans through affordable, high-quality smartphones, create employment opportunities and grow our economy,”
said Peter Ndegwa, CEO of Safaricom.
