In today’s fast-paced digital world, businesses in Kenya are increasingly turning to digital marketing strategies to reach their target audience and stay ahead of the competition.
In response to the soaring demand for digital marketing services, entrepreneurs are increasingly investing in Digital Marketing agencies offering a wide range of services to businesses of all sizes.
Brandon Vosenah, the founder of Ongadi Studios, is one of the entrepreneurs transforming the business landscape in Kenya through innovative marketing.
The businessman revealed the lack of high-quality yet accessible digital marketing and web design services was the driving force behind the launch of his company.
”Many small and medium-sized enterprises (SMEs) struggled to establish an online presence due to limited resources, and I saw an opportunity to bridge that gap. What truly inspired me was seeing the potential of technology to transform businesses,’’ he says.
Ongadi Studios, a premier digital marketing agency in Kenya, offers a wide range of services including Web Design & Development, Mobile App Development, Animation & Graphic Design, SEO & Digital Marketing, Branding Solutions, and ERP Integration, among others.
The studio has been instrumental in the success of various events and institutions including Dykaan College, Kompeaa.com, Switch News, CMS Africa Summit, and Global Tribunes, delivering high-quality, tailor-made solutions.
”With extensive experience in digital transformation, we help businesses streamline processes, boost their online presence, and drive customer engagement. Our team comprises skilled professionals who are dedicated to creating innovative solutions that meet the specific needs of our clients,’’ Vosenah adds.
Businessman running electronic business shares secrets to success
The accounting expert, however, admitted that growing the firm to success was not a walk in the park. Among the challenges he encountered was balancing creativity with business strategy.
”While my passion for digital solutions drove me to innovate, I had to learn how to manage client expectations, navigate cash flow, and build a strong team. In the early stages, I faced the typical hurdles of building a brand—securing clients, establishing credibility, and ensuring that the services we offered met the highest standards,” he explains.
Despite the hurdles, he persevered and adopted new strategies that propelled the business to success.
Among the strategies is the hiring of skilled professionals with a wealth of experience in web design, digital marketing, and software development.
In addition, Ongadi Studios stays ahead of industry trends, ensuring that its clients benefit from cutting-edge technologies and strategies.
Vosenah says his biggest motivation has been seeing his clients succeed through the solutions Ongadi Studios provides.
He emphasized the importance of persistence, adaptability, and maintaining a client-first approach, to a business’ growth.
In addition, the businessman believes that networking and maintaining good relationships with clients, partners, and even competitors can open up unexpected opportunities.
”It’s vital to stay curious and keep learning. The digital landscape changes rapidly, so you have to constantly evolve and stay ahead of trends to provide relevant services to your client,’’ Vosenah says adding that building a strong reputation is also key to business growth.
He is optimistic that in the next five years, Ongadi Studios will be one of the leading digital marketing and software development agencies in East Africa, with a strong customer base both locally and internationally.
The entrepreneur further intends to expand his service offerings to include more advanced technologies such as artificial intelligence (AI) integration, machine learning solutions, and cloud-based platforms that can serve businesses on a global scale.
To anyone intending to venture into entrepreneurship, Vosenah has a word for you:
- Start Small, Think Big – Don’t wait until everything is perfect to start. Take small steps towards your goals, but always keep your bigger vision in mind.
- Focus on Value – Focus on creating real value for your customers. If you solve their problems, they will remain loyal and help grow your business through referrals.
- Embrace Failure as a Learning Tool – Failures are inevitable, but each setback offers a lesson. Learn from your mistakes, adjust your approach, and move forward.
- Build a Strong Team – You can’t do everything alone. Surround yourself with people who share your vision and bring complementary skills to the table.
- Stay Persistent and Patient – Success doesn’t happen overnight. Stay consistent in your efforts and be patient with the process. Over time, hard work pays off.
