Digital business media platform Bizna Kenya has unveiled the Bizna Prime Prize Competition, a new consumer promotional campaign aimed at accelerating adoption of its recently introduced Bizna Prime subscription service while deepening support for entrepreneurs.
The 90-day campaign running from February 26 is designed to reward Bizna Prime Subscribers with non-cash prizes ranging from shopping vouchers, dining vouchers and airtime.
The campaign will feature 12 weekly draws, each valued at Sh75,000, followed by a grand draw on 22 May 2026 worth Sh300,000. Weekly rewards include shopping, dining, and airtime vouchers.
The draws will be conducted using a certified Random Number Generator (RNG), supported by filters to remove duplicate or invalid entries. Processes will be documented for auditability and overseen internally to ensure integrity.
All prizes will be disbursed through M-PESA and are non-transferable. Winners will be notified via SMS and platform alerts and announced publicly in line with data protection requirements.
About Bizna Prime
Bizna Prime is a monthly-based subscription service designed to unlock curated tools, expert insights, and structured growth opportunities for business owners who often struggle to access such resources in a fragmented market.
The platform targets entrepreneurs, startup founders, SME owners and managers, agribusiness operators, professionals, job seekers and individuals running side hustles, as well as existing members of the Bizna community.
Subscribers gain access to premium business content, including in-depth articles, case studies, guides and practical playbooks covering finance, leadership, survival strategies and market expansion.
“Bizna Prime is not a paywall. It is an access pass to a curated ecosystem that integrates content, opportunities, expertise, and networks. The prize competition accelerates trial, retention, and repeat subscription without compromising trust or compliance,” Bizna Kenya CEO Tonnie Mello said.
The subscription also unlocks a range of services such as curated partner offers under Bizna Deals, marketplace exposure through Bizna Soko, networking via Meet & Greet sessions, industry tours under Bizna Club, masterclasses and workshops, job and opportunity listings, and learning resources through Bizna Academy.
In addition, the Bizna Experts Forum connects users with specialist insights across finance, legal, human resources, marketing, operations, and strategy.
How to subscribe
Users subscribe by paying Sh100 via Bizna’s M-PESA Till Number 892309.
After payment confirmation, subscribers will be able to either log into an existing account or create a basic profile using their full name, mobile number, email address, and password.
Once validated, users will receive confirmation that their Bizna Premium access is active for 30 days, alongside a dashboard showing subscription status, expiry countdown, and renewal prompts.
Active subscriptions immediately unlock premium content and services, and provide automatic access to the Bizna Prime Prize Competition. Expired accounts will be redirected to renewal pages with preview-only access until payment is made.
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