NCBA Group was featured on The Jam with June & Martin on Capital FM for a strategic conversation centered on the future of Kenya’s creative and sports economies. The discussion explored how talent can be better supported through financial inclusion, mentorship, corporate citizenship, and strategic partnerships to transform raw skill into long term economic value.
Featured Guests
- Nelly Wainaina | Group Director of Marketing, Communications & Citizenship, NCBA Group
- Motif Di Don | Elev8 Founder & Music Producer
- Njoroge Kibugu | Professional Golfer & NCBA Brand Ambassador
Key Discussion Points
- Empowering Kenya’s Creative Economy
The panel highlighted the significant economic contribution of Kenya’s creative sector, which generates roughly 5 percent of national GDP. The discussion underscored the need to build robust support systems that elevate creative skills into bankable assets, enabling artists and creators to establish sustainable careers and compete on the global stage.
- Talent as an Economic Asset
A central theme was shifting traditional corporate perceptions by recognizing talent as a legitimate, income generating economic asset. The panel emphasized the importance of pioneering alternative valuation models, allowing creatives and athletes to leverage their intellectual property and skills as collateral to access institutional finance.
- Financial Literacy and Long Term Planning
The conversation emphasized financial education as a critical foundation for long term wealth preservation. Practical insights focused on guiding young, high earning creatives and professional athletes in budgeting, risk management, and strategic investments to secure their financial futures beyond their active performing years.
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- The Business Behind Creative Success
Motif Di Don highlighted the necessity of mastering music business mechanics, including contracts, royalties, publishing rights, and split sheets. Through initiatives like NCBA Elevate, over 30 emerging artists are receiving both technical production support and business mentorship to build viable, commercial careers.
- Taking Kenyan Talent to the Global Stage
The interview explored expanded pathways for Kenyan talent to achieve international reach. Motif Di Don reflected on his milestone invitation to join the Recording Academy, while the panel discussed how structured institutional backing can help local talent break into global markets.
- Corporate Citizenship and Ubuntu
Nelly Wainaina detailed NCBA’s corporate citizenship framework, anchored in the Ubuntu philosophy: “I am because we are.” She reinforced that corporate prosperity is intrinsically linked to societal progress, noting that business success cannot occur in isolation and that youth empowerment is central to community growth.
- Discipline, Consistency, and Athletic Success
Njoroge Kibugu shared key insights from his journey as a professional golfer, detailing the resilience, humility, and daily discipline required to excel at an elite level. He stressed the importance of staying grounded despite rapid success and acting as a positive role model for younger athletes.
- Mentorship and Paying It Forward
Mentorship emerged as a vital responsibility for established leaders across business, creative arts, and sports. The guests agreed that experienced professionals must actively guide the next generation by sharing knowledge, opening doors, and demystifying industry structures.
- Building Sustainable Careers
The panel concluded that long term success in sports, music, or business requires far more than raw talent alone. Sustainable, thriving careers are built on a framework of formal education, financial discipline, institutional support, and continuous access to strategic opportunities.
You can reference the interview here: https://www.youtube.com/watch?v=MMF1ura_Tlg
